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ICP 020 What Toby Jepson Can Teach Us About Success In The Music Industry

Little Angels songwriter and music producer shares his best advice…

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In this episode you’ll learn:

  • Why bands and artists are their own worst enemy
  • The big problem with selling and marketing in the music industry
  • Why you must create something unique
Toby Jepson quote Its all about the song its all about the material

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Singer, songwriter and music producer, Toby Jepson, has seen it all.

Having had no less than 10 top forty hits and an album that entered the UK charts at number 1, during the 1990s, with the successful British band, Little Angels, Toby understands what it takes to succeed in the music industry.

“The key to success and making great records is understanding yourself and what you bring.” – Toby Jepson

Items mentioned in this episode (quick access):

[0:00:42] Rob introduces this short action episode.

[0:00:47] Thanks to Paul and Emma Oliver and Dan Birkitt.

It’s a very precious, a very personal, a very emotional thing to be in a band…” – Toby Jepson

Toby’s key to success in the music industry

[0:01:14] Hear why Toby has a big problem with selling, the music business and marketing.

[0:01:46] The importance of creating something unique.

“At the end of the day…if you want a career as an artist…and to be taken seriously you have to be utterly fearless.” – Toby Jepson

Why your audience doesn’t understand you

[0:02:04] Why bands and artists are their own worst enemy.

[0:02:22] The biggest opportunity to help bands and artists succeed.

[0:03:14] What you need to do to be taking seriously in the music industry.

[0:04:33] Thanks to Andy for the unexpected 5-star iTunes review!

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