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In this episode you’ll learn:
- Why growth hacking is less a specialist skill (and more of a generalist role)
- How an open mind will help you to grow your community
- The reason Facebook hired a growth team
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Question: How do you engage your audience, users and community?
In this short action episode, on-line education expert and One Month CEO, Mattan Griffel, defines growth hacking and how such approaches can help deepen your engagement with your community, customers and audience.
Mattan explains how growth hacking can help you to get to know your community better through learning what they want, and don’t want, enabling you to grow your creative business.
You’ll learn why it’s essential that every creative entrepreneur needs to know about growth hacking and why it’s not something you can delegate straight away.
“You have to start unpacking what contributes to user growth” – Mattan Griffel
Items mentioned in this episode (quick access):
[0:00:42] Introducing Mattan Griffel and this short episode on growth hacking.
[0:01:24] Mattan answers what growth hacking is and why it’s not just about website traffic.
[0:02:51] Why growth hacking is something every entrepreneur has to do.
[0:03:05] The reason Facebook hired a growth team.
[0:03:43] How growth hacking is less a specialist skill (and more of a generalist role).
[0:04:16] How to deepen engagement and what you could be focussing on.
[0:05:20] Summarising the 3 tips on how to grow your community engagement with growth hacking.
[0:06:10] Where you can learn more about growth hacking and growing your audience.
“…it makes a lot more sense to stand on the shoulders of giants” – Mattan Griffel
Links and Resources:
- Mattan Griffel
- One Month
- Growthackers.com
- Quora – Growth Hacking
- Quora – Growth Hackers
- Mattan’s Growth Hacking presentation slides
If you enjoyed this podcast, you’ll also like:
- Mattan Griffel (episode 67 – full interview)
- Scott Stratten on Building Better Relationships In Your Creative Business
- Sarah Kathleen Peck on Reaching Creative Goals
Thanks for listening
Good luck taking action today. Let me know how you get on!