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In this episode you’ll learn:
- The 3 steps to creating a successful personal brand
- The 1 missing piece of advice about creative success
- The reality of working with the stars
Personal brand strategist, Phil Pallen, shares what he knows about building a successful brand voice and communicating an in-person experience through an on-line world.
Phil’s clients include celebrities and personalities who are at the top of their game with millions of followers. Many have been featured in popular T.V. series including: Shark Tank, Dancing with the Stars, American Idol, The X Factor, Project Runway and The Doctors.
In this episode, Phil shares his own story and how he grew a successful creative business. He reveals what’s involved in relaunching, renovating and rebuilding a brand from scratch.
You’ll learn the one important missing ingredient from popular advice about creative success and why the internet will not replace the business card.
You’ll also hear why Phil is obsessed with crafting a strong first impression and what the reality of working with the stars is really like.
Items mentioned in this episode (quick access):
Early creative entrepreneurship
[0:00:42] Introducing personal branding expert, Phil Pallen.
[0:02:23] Phil describes his creative work as a brand strategist.
[0:03:43] Creating a campaign for Charlie Sheen.
[0:04:57] Canada. Pursuing a career as a T.V. host.
[0:05:59] What Phil did when he couldn’t get a job.
Building an expertise (something people need)
[0:06:40] When Phil first knew he wanted to work in personal branding.
[0:08:51] Being featured on T.V. Part of the formula for success.
[0:09:04] Why Phil loves his work.
[0:09:58] Working with fascinating people.
“You need to be able to take inventory of yourself objectively” – Phil Pallen
Branding for success
[0:11:21] How to look at yourself objectively. Why nobody cares.
[0:13:13] Phil’s formula for success.
[0:15:13] The important missing ingredient about creative success.
[0:16:02] What the 3 phases are to creating a successful personal branding.
[0:16:43] Why Phil starts with photography.
[0:17:33] Why personal branding is not just about creating a logo.
[0:18:24] Why the internet will not replace the business card.
“Branding – is not just making things look pretty then moving on.” – Phil Pallen
Brand heroes
[0:20:13] What happens when Phil spots a good idea.
[0:21:50] The T.V. show Shark Tank (equivalent to the U.K. show Dragons Den).
[0:21:38] Why Phil guides his clients through research.
[0:22:41] Who the Brand Heroes are.
The reality of working with high-profile clients
[0:23:16] What it’s like to work with high-profile clients.
[0:23:53] Working with Judy Stakee on her new book.
[0:24:33] Twitter. Trust.
[0:27:23] Why you shouldn’t get discouraged by the platforms celebrities have.
The reason to evolve
[0:28:22] Relaunching, renovating and rebuilding a brand from scratch.
[0:29:13] The reason why brands should always evolve.
[0:30:37] Why Phil has to stop himself rebranding each year.
[0:31:33] Why Phil is obsessed with crafting a first impression on-line.
Now and the future
[0:32:48] What excites Phil about the future of on-line marketing and branding.
[0:33:39] New platforms. Experimenting. Periscope. Pinterest. Facebook. Twitter.
[0:35:10] Who Phil loves to work with. Collaboration. Who Phil doesn’t work with.
[0:36:10] What has inspired Phil in the last 7 days.
[0:38:28] What Phil is grateful for today.
[0:39:54] Where you can find out more about Phil, his clients, and his work.
“Don’t make it about you – make it about them” – Phil Pallen
Links and resources mentioned in this episode:
- Phil Pallen official website
- Phil on Twitter
- Phil on Pinterest
- Phil on Instagram
- Judy Stakee offical website
- Judy Stakee on Twitter
Events mentioned in this episode:*
Books mentioned in this episode:*
- Phil’s book Shut Up and Tweet (UK link)
- Phil’s book Shut Up and Tweet (US link)
- Judy Stakee’s book The Songwriters Survival Guide (UK link)
- Judy Stakee’s book The Songwriters Survival Guide (US link)
If you enjoyed this podcast, you’ll also like:
- Two Personal Branding Tips Every Creative Entrepreneur Should Know (with Phil Pallen)
- Judy Stakee on Hit Songwriting and Signing Music Superstars
- Ariel Hyatt on The Art of Social Media and Crafting a Career From Publicity
- Scott Stratten On Life Before UnSelling And Creating New Customer Experiences
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