Listen
(Less than 9 minutes)
Right Click Here To Download This Episode Now
Scroll down for detailed episode notes and quick access timings
In this episode you’ll learn:
- Why a creative business is not just about your art or product
- How to attract the right audience for you
- The most important decision you can make as a creative entrepreneur
(Click image to Tweet quote)
Many creative people find the business of selling and marketing their work tricky.
Having ditched the corporate career some years ago, indie author, Joanna Penn, today makes a six-figure income selling her books in no less than 68 countries.
So, what’s her secret?
In this short action episode, Joanna shares what she has to offer about the mindset for those wishing to sell and market their own creative work.
Joanna is a New York Times and USA Today best-selling author who has self-published more than 14 fiction and non-fiction books of her own.
“I define marketing as sharing what you love with people who want to hear about it” – Joanna Penn
Items mentioned in this episode (quick access):
[0:01:04] Introducing this short action episode with Joanna Penn.
[0:01:50] Why Joanna believe sales and marketing is tough for some creative people.
[0:02:23] How Joanna attracts more readers.
[0:04:20] The most important decision you can make as a creative entrepreneur.
[0:04:59] What you need to be thinking about and why sales is not just about the product.
[0:05:50] The income Joanna makes as an indie author.
[0:06:41] What Joanna tried before she became a successful author.
Links and resources:
Joanna’s books:*
- Business for Authors: How to be an Author Entrepreneur
- How To Make A Living With Your Writing: Books, Blogging and More
- How To Market A Book
If you enjoyed this podcast, you’ll also like:
- Why Strategic Planning Is Painful For Creative People
- How To Create The Business and Life You Deserve
- How To Deal With Tough Criticism
Thanks for listening
Good luck taking action today. Let me know how you get on!
*Inspirational Creatives may be compensated by Amazon, at zero cost to you, if you choose to buy one of Joanna’s books. Thank you for your support!