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ICP 146 The Biggest Threat To Creative Entrepreneurs and Startup Business Owners Looking To Find Freedom

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(Less than 14 minutes)

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In this episode you’ll learn:

  • The best tool for mapping out your tasks, procedures and processes
  • The problem with keeping everything in your head
  • The very real risk and challenge of not documenting your processes
  • The most important step to business freedom
Tony Brown quote there are certain things you have to do on a regular basis to make your business work

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For many small business owners and creative entrepreneurs one of the biggest risks to their business and freedom is themselves.

In episode 145 Standard Procedure author, Tony Brown, shared his best tips for anyone looking to scale their business, serve more people and find freedom in their creative work.

Listen to what Tony had to say about overcoming the risks and challenges of having a business that is dependent on you.

Items mentioned in this episode (quick access):

[00:40] Introducing this short action episode on finding freedom from within your business.

[01:47] The point in Tony Brown’s life where he had to make a critical decision to find freedom.

[02:48] The challenge of hiring other people to help deliver your services.

[03:22] The first step to freedom. Business Model Generation.

[04:12] Identifying the core functions and tasks of your business.

“Often times we don’t want to share the secret sauce” – Tony Brown

[05:27] The risk and challenge of not documenting your processes.

[07:32] Tony recommends his favourite tool for mapping out tasks and processes.

[07:51] How visualising your process can be a new opportunity.

[08:49] The most important step to freedom.

[10:00] Summarising this episode.

[11:25] The benefits Tony enjoys documenting his processes.

“For me the technology is secondary” – Tony Brown

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Good luck taking action today. Let me know how you get on!