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In this episode you’ll learn:
- What is a marketing magpie
- What is at the essence of compelling pitch
- How to get clear on your marketing
Creative people can be easily distracted.
And marketing magpies are those distracted by the tactics of others.
Aimless, and with out a clear strategy, marketing magpies, flit between multiple approaches and achieve little, or no, results with their efforts.
Hear how easy it is to get unclear when promoting your work (and what to do about it) and why less is more with marketing.
Hear the wisdom of marketing expert, Kim Arnold, and 15-second pitch girl, Laura Allen, from episode 189.
Are you a marketing magpie?
Items mentioned in this episode (quick access):
[00:42] Introducing this episode: day 19 of 30 days of daily inspiration.
[01:07] Doing your marketing differently.
[01:30] What is a marketing magpie.
[02:38] The importance of having clear marketing and strategy.
[02:55] Laura Allen from episode
[03:05] What is at the essence of a great pitch.
[03:40] Why people get unclear with their marketing (and what to do about it)
[04:29] Laura shares two examples of very compelling pitches.
[05:50] Less is more with marketing.
Experts mentioned in this episode:
If you enjoyed this podcast, you’ll also like:
- ICP 189 Creating A Great Pitch with The 15-Second Pitch Girl Laura Allen
- ICP 190 How To Create A Clear and Compelling Pitch That Converts (with Laura Allen)
- ICP 218 – 30 Days of Daily Inspiration – Day 18 – What Makes You Different?
Thanks for listening
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