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In this episode you’ll learn:
- Ali’s 2 vital lessons to remaining relevant in your creative business
- How challenging your existing ideas and assumptions kickstarts innovation
- Why internal disruption could be your secret weapon in a competitive market
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Ali Clabburn is the founder of Liftshare.com, the most successful car-pooling service in the U.K.
In this short action episode, Ali reveals how Liftshare created a team that deliberately disrupted their business ideas, thinking and assumptions to benefit their customers.
Ali explains how they faced fierce competition, and a rapidly changing market, using the mindset of a start-up and existing resources.
The result is an innovative business model that now delivers new apps and services helping their customers to save money whilst improving the environment.
Hear more of what Ali had to say in episode 043.
“We’ve got a completely different business model which is really exciting and a team that are really energised being a part of this new thing…” – Ali Clabburn
Items mentioned in this episode (quick access):
[0:00:42] Introducing Ali Clabburn and Liftshare.
[0:01:11] Creative initiatives that have worked well and not so well.
[0:01:31] The 2 most important lessons Ali learned from unsuccessful initiatives.
[0:02:27] Why Liftshare set up a competitive arm within the same business.
[0:02:50] Ali describes the disruptive model structure for Liftshare.
[0:03:15] Reflecting on how the disruptive model has worked for Liftshare eighteen months later.
[0:03:57] The benefits of internal disruption and having two separate teams within the same business.
[0:04:20] Why you might want to consider a disruptive model to improve your creative business.
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Links and Resources:
If you enjoyed this podcast, you’ll also like:
- Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun
- How To Create The Business And Life You Deserve
- Relocating To Succeed
- Delivering Epic Experiences with Creative Giants
- How To Focus On The Work That Matters
Thanks for listening
Good luck listening and considering action today. Let me know how you get on!