≡ Menu

ICP 267 How Ben Jeffries Takes Brands To The Next Level with Influencer Marketing

Right Click Here To Download This Episode Now

Scroll down for detailed episode notes and quick access timings

In this episode you’ll learn:

  • What influencer marketing is
  • The 4 different types of influencer
  • What life is like as a young CEO
  • Why it’s important to be yourself on social media
  • How and where you can connect with Ben and Influencer
Ben Jeffries headshot profile picture

Ben Jeffries created his first business at the age of 15 and is now a CEO at the age of 22.

Partnering up with YouTube sensation Casper Lee, as a co-founder, in 2017, Ben was labelled as one of the young entrepreneurs to watch by both Alphr and Startups.co.uk having created Influencer.com.

Quoted as ‘The SOHO house of influencer platforms‘, you’ll hear why Ben’s team are partnering with large brands, such as Pretty Little Thing, to use male influencers to promote a female brands.

Hear what makes an influencer, how Ben’s team match brands with influencers,

And the challenges around influencer fraud…

Items mentioned in this episode (quick access):

[00:56] Introducing Ben Jeffries, CEO of Influencer.com.

[01:50] Ben describes how Influencer.com serves brands.

[02:32] What it’s like to be a CEO at the age of 22.

[03:35] Ben reveals his personal and professional challenges.

[06:22] What Ben has to deal with on a day-to-day basis.

Influencer marketing

[07:53] What is an influencer? 

[08:20] The 4 different types of influencer.

[09:40] What is influencer marketing.

[10:43] The large brands Influencer works with.

[11:28] When Ben got the idea for Influencer.

Growing Influencer.com

[12:14] Chelsea football reserve team influencers.

[13:49] Global social media star, Casper Lee.

[15:08] A Tinder success story.

[16:10] Ben shares Casper’s successful behaviours.

[17:25] How Casper has contributed to Influencer’s business success.

Word of mouth redefined

[18:00] What Ben means by ‘word of mouth redefined’.

[19:12] Some of the biggest mistakes people are making with social media today.

[21:08] The importance of being authentic on social media.

[22:20] The dark side of social media, data and technology.

[23:00] Young Minds charity.

Building a bright future and fighting influencer fraud

[24:40] Influencer fraud.

[25:35] The Influencer.com AI tool to detect fraudulent likes, followers and influencers.

[26:29] Instagram and Facebook culling fake followers and bots.

[28:38] What Ben is excited about now.

[30:08] Ben’s most exciting campaign so far.

Big surprises

[31:00] Using male influencers to promote a female brand.

[31:36] What’s surprised Ben about his work at Influencer.

[33:00] Ben describes how they match brands with influencers.

[35:41] Ben’s proudest achievement so far (is not his own.)

[36:39] What Ben and his team look for when recruiting for Influencer.

Inspiration, connection and wisdom

[37:48] Ben’s advice to anyone, from all that he has learnt so far.

[38:45] What has inspired Ben recently.

[39:35] Gary Vee.

[40:00] What Ben is grateful for.

[41:12] What’s next for Ben and Influencer.

[41:52] How and where you can personally connect with Ben.

Links and Resources:

Quotes from this episode (click to tweet:):

Longer quotes from this episode (click to tweet:):

If you enjoyed this podcast, you’ll also like:

Thanks for listening

If you enjoyed the show, please share your honest review with others on iTunes by clicking here and rating the show. It will help folks to figure out if this show is for them.

Enjoy the show!