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ICP 286 Why You Must Get Started Now and Not Worry About The Competition (with Neil Foley)

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In this short action episode you’ll learn:

  • How to become the ‘go to’ person in your niche
  • Having the confidence to charge the right price
  • Why you don’t need to worry about the competition
Quote Marketing is far more about giving knowledge away and being an expert in your niche by Neil Foley

What’s the #1 to be thinking about when putting a new idea or service out into the world?

For many creatives, entrepreneurs and new business owners, knowing which is the right market for their product, idea or service can be critical to early and ongoing success.

Knowing your niche…

Yet many owners and creatives are stuck figuring out which the right niche and then, when that’s identified, what’s the right price to sell their offering?

One option is to look at the competition.

Yet this seemingly easy at-a-glance research can immobilise even the most tenacious business owner or creative….

Why?

Because they become worried about the competition.

In this short action episode, we explore how to find the right niche, experiment with pricing and why you don’t need to worry about the competition…

Items mentioned in this episode (quick access):

[00:41] Introducing this short action episode and reflecting on 2020, so far.

[03:01] Where to get started launching a new idea or venture into the world.

[03:59] Important marketing considerations. Sharing your expertise.

[07:22] Why you don’t need to worry about the competition.

[09:00] Summarising this short action episode on marketing, pricing and competition.

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Thanks for listening

Good luck taking action today. Let me know how you get on!