{"id":1151,"date":"2015-01-28T08:53:45","date_gmt":"2015-01-28T08:53:45","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=1151"},"modified":"2015-01-27T23:35:34","modified_gmt":"2015-01-27T23:35:34","slug":"020-toby-jepson-key-to-music-success","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/020-toby-jepson-key-to-music-success\/","title":{"rendered":"ICP 020 What Toby Jepson Can Teach Us About Success In The Music Industry"},"content":{"rendered":"<p><strong>Little Angels songwriter and music producer shares his best advice&#8230;<\/strong><\/p>\n<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-1151\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-1151\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP020-toby-jepson-key-to-music-success.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP020-toby-jepson-key-to-music-success.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(Less Than 5 Minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP020-toby-jepson-key-to-music-success.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>Why bands and artists are their own worst enemy<\/li>\n<li>The big problem with selling and marketing in the music industry<\/li>\n<li>Why you must create something unique<\/li>\n<\/ul>\n<div id=\"attachment_1113\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ctt.ec\/1F22I\" title=\"Click to Tweet\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1113\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/01\/ICP-020-Toby-All-about-the-song-300x300.png\" alt=\"Toby Jepson quote Its all about the song its all about the material\" width=\"300\" height=\"300\" class=\"size-medium wp-image-1113\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/01\/ICP-020-Toby-All-about-the-song-300x300.png 300w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/01\/ICP-020-Toby-All-about-the-song-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/01\/ICP-020-Toby-All-about-the-song.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1113\" class=\"wp-caption-text\">(Click image to Tweet)<\/p><\/div>\n<p>Singer, songwriter and music producer, Toby Jepson, has seen it all.<\/p>\n<p>Having had no less than 10 top forty hits and an album that entered the UK charts at number 1, during the 1990s, with the successful British band, Little Angels, Toby understands what it takes to succeed in the music industry.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/o82m7\" title=\"Click to Tweet\" target=\"_blank\">&#8220;The key to success and making great records is understanding yourself and what you bring.&#8221; &#8211; Toby Jepson<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[0:00:42]<\/span> Rob introduces this short action episode.<\/p>\n<p><span>[0:00:47]<\/span> Thanks to Paul and Emma Oliver and Dan Birkitt.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/89m54\" title=\"Click to Tweet\" target=\"_blank\">It&#8217;s a very precious, a very personal, a very emotional thing to be in a band\u2026&#8221; &#8211; Toby Jepson<\/a><\/p><\/blockquote>\n<p><strong>Toby&#8217;s key to success in the music industry<\/strong><\/p>\n<p><span>[0:01:14]<\/span> Hear why Toby has a big problem with selling, the music business and marketing.<\/p>\n<p><span>[0:01:46]<\/span> The importance of creating something unique.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/Q6pf0\" title=\"Click to Tweet\" target=\"_blank\">&#8220;At the end of the day\u2026if you want a career as an artist\u2026and to be taken seriously you have to be utterly fearless.&#8221; &#8211; Toby Jepson<\/a><\/p><\/blockquote>\n<p><strong>Why your audience doesn&#8217;t understand you<\/strong><\/p>\n<p><span>[0:02:04]<\/span> Why bands and artists are their own worst enemy.<\/p>\n<p><span>[0:02:22]<\/span> The biggest opportunity to help bands and artists succeed.<\/p>\n<p><span>[0:03:14]<\/span> What you need to do to be taking seriously in the music industry.<\/p>\n<p><span>[0:04:33]<\/span> Thanks to <a href=\"https:\/\/twitter.com\/chrisnotwell\" title=\"Andy H on Twitter\" target=\"_blank\">Andy<\/a> for the unexpected 5-star iTunes review!<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP020-toby-jepson-key-to-music-success.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<h2><strong>Links:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.tobyjepson.com\/www\/\" title=\"Toby Jepson website\" target=\"_blank\">Toby Jepson (website)<\/a><\/li>\n<li><a href=\"http:\/\/twitter.com\/TobyJepson\" title=\"@tobyjepson\" target=\"_blank\">Toby Jepson (twitter)<\/a><\/li>\n<li><a href=\"http:\/\/www.littleangelsofficial.com\/site\/\" title=\"Little Angels (website)\" target=\"_blank\">Little Angels (official website)<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/019-toby-jepson\/\" title=\"Toby On Being Utterly Fearless\">Toby Jepson On Being Utterly Fearless<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/015-ariel-hyatt\/\" title=\"ICP 015 Ariel Hyatt On The Art Of Social Media And Crafting A Career From Publicity\">CyberPR&#8217;s Ariel Hyatt On Social Media And Publicity<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/002-how-to-quit-your-career-successfully\/\" title=\"ICP 002 How To Quit Your Career and Succeed by Avoiding Two Costly Mistakes\">How To Quit Your Career and Succeed by Avoiding Two Costly Mistakes<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed this episode, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to find the show.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Little Angels songwriter and music producer shares his best advice&#8230; Listen (Less Than 5 Minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: Why bands and artists are their own worst enemy The big problem with selling and marketing in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,39,32,35,6,2],"tags":[44,22,40,47,15],"class_list":{"0":"post-1151","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-creativity","8":"category-marketing","9":"category-mindset","10":"category-motivation","11":"category-podcast","12":"category-podcast-show-notes","13":"tag-business","14":"tag-great-work","15":"tag-marketing","16":"tag-music","17":"tag-purpose"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1151","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=1151"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1151\/revisions"}],"predecessor-version":[{"id":1180,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1151\/revisions\/1180"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=1151"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=1151"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=1151"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}