{"id":1744,"date":"2015-04-17T07:52:37","date_gmt":"2015-04-17T06:52:37","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=1744"},"modified":"2015-04-23T19:09:15","modified_gmt":"2015-04-23T18:09:15","slug":"043-ali-clabburn","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/043-ali-clabburn\/","title":{"rendered":"ICP 043 Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun"},"content":{"rendered":"<p><strong>How to stay relevant in the 21st century<\/strong><\/p>\n<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-1744\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-1744\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">00:41:24<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP043-ali-clabburn.mp3\">ICP 043 Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" 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RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP043-ali-clabburn.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>Why you should never worry about people stealing your ideas<\/li>\n<li>The 4 attributes that drive a creative entrepreneur<\/li>\n<li>The 2 vital attributes any successful business needs<\/li>\n<li>How research and testing will help you find your focus<\/li>\n<li>Why you must not give up on your dreams<\/li>\n<\/ul>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Ali-Clabburn-1.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Ali-Clabburn-1-272x300.png\" alt=\"Ali Clabburn Liftshare smiling out of the office slide\" width=\"272\" height=\"300\" class=\"aligncenter size-medium wp-image-1746\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Ali-Clabburn-1-272x300.png 272w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Ali-Clabburn-1.png 480w\" sizes=\"auto, (max-width: 272px) 100vw, 272px\" \/><\/a>\n<p>Ali Clabburn is responsible for creating the largest and most successful car sharing service in the U.K. <\/p>\n<p><!--more-->Developed from humble beginnings, involving a turkey shed, Ali describes the challenges and successes of his journey as a creative entrepreneur.<\/p>\n<p>In this episode, you&#8217;ll hear about the biggest challenges for startups now and the ingredients needed to succeed with your big ideas.<\/p>\n<p>Ali explains why he set up <a href=\"https:\/\/liftshare.com\/uk\" title=\"Liftshare.com\" target=\"_blank\">Liftshare.com<\/a> to solve his own problem and why having the right support behind a product or service is critical to success.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/e71h3\" title=\"Click to Tweet\" target=\"_blank\">&#8220;\u2026if people do things together they have much more fun, spend much less, and actually need much less.&#8221; &#8211; Ali Clabburn<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Early days<\/strong><\/p>\n<p><span>[0:00:53]<\/span> Introducing this episode: the first in-person chat for Inspirational Creatives.<\/p>\n<p><span>[0:01:52]<\/span> Liftshare.com. From student squat, to turkey shed, to a renovated Eastern Electricity building in Norwich.<\/p>\n<p><span>[0:02:37]<\/span> Ali describes how his ideas for Liftshare.com began. School trips. Dusseldorf.<\/p>\n<p><span>[0:03:40]<\/span> Bristol, England. How Ali couldn&#8217;t afford to get back home again.<\/p>\n<p><span>[0:04:15]<\/span> Ali&#8217;s friend Joe who is now in Kenya. Simple beginnings on the internet.<\/p>\n<p><span>[0:05:42]<\/span> Studnets.com.<\/p>\n<p><strong>1998<\/strong><\/p>\n<p><span>[0:06:05]<\/span> Freshers fairs. Encouraging people to sign-up. 6-month business plan.<\/p>\n<p><span>[0:07:15]<\/span> Ali shares the two vital attributes every successful business needs.<\/p>\n<p><span>[0:07:40]<\/span> Helping out Glastonbury festival 1999. Critical mass. Match-making.<\/p>\n<p><span>[0:08:45]<\/span> Bidding for the first tender. Finding a demand overnight.<\/p>\n<p><span>[0:09:17]<\/span> Rolling out the new model. London. Leeds.<\/p>\n<p><span>[0:10:08]<\/span> Working in a post room to fund development.<\/p>\n<p><span>[0:10:35]<\/span> Eric Ries book <em>The Lean Startup<\/em>.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/aaysX\" title=\"Click to Tweet\" target=\"_blank\">&#8220;I remember reading <em>The Lean Startup<\/em>\u2026we were the lean startup.&#8221; &#8211; Ali Clabburn<\/a><\/p><\/blockquote>\n<p><strong>Initiatives that work\u2026and those that don&#8217;t<\/strong><\/p>\n<p><span>[0:10:57]<\/span> Changing the business model having listened to customers. Ideas that didn&#8217;t work.<\/p>\n<p><span>[0:11:57]<\/span> Building a minimum viable product.<\/p>\n<p><span>[0:12:19]<\/span> The mindset of a startup: what you must retain to succeed.<\/p>\n<p><strong>Positive disruption<\/strong><\/p>\n<p><span>[0:12:45]<\/span> Setting up a competitive arm within the same company.<\/p>\n<p><span>[0:13:36]<\/span> How disruption is improving his business.<\/p>\n<p><span>[0:14:04]<\/span> Looking after the consumer first.<\/p>\n<p><span>[0:14:40]<\/span> Customer&#8217;s needs and wants changing quickly. Brand. Experience. Knowledge base.<\/p>\n<p><strong>The mindset of an entrepreneur<\/strong><\/p>\n<p><span>[0:15:35]<\/span> Ali explains what he believes is at the core of being an entrepreneur.<\/p>\n<p><span>[0:16:03]<\/span> Spreading himself too thinly.<\/p>\n<p><span>[0:16:26]<\/span> Seeing amazing opportunities that will make many people rich.<\/p>\n<p><span>[0:16:50]<\/span> Four attributes that drive a creative entrepreneur.<\/p>\n<p><span>[0:17:26]<\/span> Ali describes the importance of the values of Liftshare.com.<\/p>\n<p><span>[0:18:41]<\/span> Rob asks Ali whether he recognised, at an early age, if he was going to be an entrepreneur. Fixing his sister&#8217;s bike. Go-karts.<\/p>\n<blockquote><p>&#8220;It&#8217;s about caring about something enough to be willing to want to do something about it\u2026being brave enough to give it a go\u2026to love learning\u2026and to not worry about\u2026the financial reward.&#8221; &#8211; Ali Clabburn<\/p><\/blockquote>\n<p><strong>Inner resourcefulness<\/strong><\/p>\n<p><span>[0:19:26]<\/span> Being the son of a turkey farmer.<\/p>\n<p><span>[0:19:50]<\/span> Setting up Liftshare.com to solve his own problem.<\/p>\n<p><span>[0:20:43]<\/span> Getting involved in the environmental movement.<\/p>\n<p><strong>Start sharing<\/strong><\/p>\n<p><span>[0:21:00]<\/span> The fun of sharing. Common sense.<\/p>\n<p><span>[0:21:56]<\/span> Why customers love Liftshare.com. <\/p>\n<p><span>[0:23:02]<\/span> Their biggest challenge.<\/p>\n<p><span>[0:23:17]<\/span> Community. Marketing. Raising awareness. A network of champions.<\/p>\n<p><span>[0:24:10]<\/span> The biggest challenges for startups now.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/e42X5\" title=\"Click to Tweet\" target=\"_blank\">&#8220;We&#8217;ve had fifty years of people being encouraged to do everything on their own so people can sell more products\u2026&#8221; &#8211; Ali Clabburn<\/a><\/p><\/blockquote>\n<p><strong>Staying relevant<\/strong><\/p>\n<p><span>[0:24:40]<\/span> The benefits of working with a London based agency.<\/p>\n<p><span>[0:25:00]<\/span> A whole new business model.<\/p>\n<p><span>[0:25:40]<\/span> Ali describes his biggest challenges.<\/p>\n<p><span>[0:27:00]<\/span> Why having the right support behind a product or service is important.<\/p>\n<p><span>[0:27:45]<\/span> How a competitor made the market completely valueless.<\/p>\n<p><span>[0:28:22]<\/span> Ali explains the importance of early market research for any startup.<\/p>\n<p><span>[0:30:24]<\/span> What Ali would have done differently.<\/p>\n<p><strong>The learning and tweaking cycle<\/strong><\/p>\n<p><span>[0:31:12]<\/span> Ali describes how he persisted in the early days of Liftshare.com. <\/p>\n<p><span>[0:31:55]<\/span> Finding a coder. Implementing ideas. Learning fast.<\/p>\n<p><span>[0:32:12]<\/span> A\/B testing.<\/p>\n<p><span>[0:32:49]<\/span> Creating an amazing market by changing stuff every day.<\/p>\n<p><span>[0:33:00]<\/span> Getting as much feedback as possible. Getting people to sign-up.<\/p>\n<p><span>[0:33:50]<\/span> Getting 1,000 followers in the first year.<\/p>\n<p><span>[0:34:06]<\/span> Enabling 120,000 shared trips a day.<\/p>\n<p><strong>Meeting The Queen<\/strong><\/p>\n<p><span>[0:34:18]<\/span> Winning the Queen&#8217;s award in 2008.<\/p>\n<p><span>[0:35:10]<\/span> Winning the <em>Business in the community and environment<\/em> award.<\/p>\n<p><span>[0:35:55]<\/span> Prince Charles. Sir Steven Redgrave.<\/p>\n<p><span>[0:36:25]<\/span> Rob asks what advice Ali would give to his younger self.<\/p>\n<p><span>[0:38:20]<\/span> The one thing Ali is nervous about.<\/p>\n<p><span>[0:38:30]<\/span> What Ali is excited about.<\/p>\n<p><span>[0:39:50]<\/span> Ali shares where you can find out more about him and his work.<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP043-ali-clabburn.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<h2><strong>Links and resources mentioned in this episode:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/liftshare.com\/uk\" title=\"Liftshare.com\" target=\"_blank\">Liftshare.com<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/Liftshare\" title=\"@liftshare\" target=\"_blank\">Liftshare on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/blog.liftshare.com\/lifestyle\/liftshare-talks-sustainability-more-on-the-inspirational-creatives-podcast\" title=\"Liftshare.com blog\" target=\"_blank\">Liftshare blog (feature)<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1FYuxT9\" title=\"Eric Ries The Lean Startup\" target=\"_blank\">Eric Ries book <em>The Lean Startup<\/em><\/a>*<\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/044-disruptive-innovation\/\" title=\"ICP 044 How To Create Happy Customers With Disruptive Innovation\" target=\"_blank\">Ali on How To Create Happy Customers With Disruptive Innovation<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/039-chris-brogan\/\" title=\"ICP 039 Chris Brogan on Owning The Game You Want To Win\" target=\"_blank\">Chris Brogan on Owning The Game You Want To Win<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/011-michael-gebben\/\" title=\"ICP 011 Anything is Possible with Michael Gebben\" target=\"_blank\">Anything is Possible with Michael Gebben<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/001-greg-hartle\/\" title=\"ICP 001 Greg Hartle on Solving Problems with Curiosity, Resilience and Grit\" target=\"_blank\">Greg Hartle on Solving Problems with Curiosity, Resilience and Grit<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n<p>&nbsp;<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Inspirational Creatives may be compensated, at zero cost to you, if you choose to buy this book. Thank you for your support!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How to stay relevant in the 21st century Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: Why you should never worry about people stealing your ideas The 4 attributes that drive a creative entrepreneur The 2 vital attributes any [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,6,2],"tags":[44,7,60,31,40,33,10,53,14,61,13,26],"class_list":{"0":"post-1744","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-entrepreneurs","7":"category-podcast","8":"category-podcast-show-notes","9":"tag-business","10":"tag-entrepreneur","11":"tag-environment","12":"tag-focus","13":"tag-marketing","14":"tag-mindset","15":"tag-mistakes","16":"tag-motivation","17":"tag-passion","18":"tag-social-change","19":"tag-startup","20":"tag-travel"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1744","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=1744"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1744\/revisions"}],"predecessor-version":[{"id":1832,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1744\/revisions\/1832"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=1744"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=1744"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=1744"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}