{"id":1765,"date":"2015-04-22T08:22:43","date_gmt":"2015-04-22T07:22:43","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=1765"},"modified":"2015-04-22T09:40:30","modified_gmt":"2015-04-22T08:40:30","slug":"044-disruptive-innovation","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/044-disruptive-innovation\/","title":{"rendered":"ICP 044 How To Create Happy Customers With Disruptive Innovation"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-1765\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-1765\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">00:06:08<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP044-disruptive-innovation.mp3\">ICP 044 How To Create Happy Customers With Disruptive Innovation<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"\" 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP044-disruptive-innovation.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP044-disruptive-innovation.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(About 6 minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP044-disruptive-innovation.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>Ali&#8217;s 2 vital lessons to remaining relevant in your creative business<\/li>\n<li>How challenging your existing ideas and assumptions kickstarts innovation<\/li>\n<li>Why internal disruption could be your secret weapon in a competitive market<\/li>\n<\/ul>\n<div id=\"attachment_1782\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ctt.ec\/Ox5e9\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1782\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP044-Ali-Clabburn-fun-together-300x300.png\" alt=\"Ali Clabburn quote if people do things together they have much more fun spend much less and actually need much less\" width=\"300\" height=\"300\" class=\"size-medium wp-image-1782\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP044-Ali-Clabburn-fun-together-300x300.png 300w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP044-Ali-Clabburn-fun-together-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP044-Ali-Clabburn-fun-together.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1782\" class=\"wp-caption-text\">(Click image to Tweet)<\/p><\/div>\n<p>Ali Clabburn is the founder of <a href=\"http:\/\/liftshare.com\" title=\"Liftshare.com\" target=\"_blank\">Liftshare.com<\/a>, the most successful car-pooling service in the U.K. <\/p>\n<p><!--more-->In this short action episode, Ali reveals how Liftshare created a team that deliberately disrupted their business ideas, thinking and assumptions to benefit their customers.<\/p>\n<p>Ali explains how they faced fierce competition, and a rapidly changing market, using the mindset of a start-up and existing resources.<\/p>\n<p>The result is an innovative business model that now delivers new apps and services helping their customers to save money whilst improving the environment.<\/p>\n<p>Hear more of what Ali had to say in episode <a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/043-ali-clabburn\/\" title=\"ICP 043 Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun\">043<\/a>.<\/p>\n<blockquote><p>&#8220;We&#8217;ve got a completely different business model which is really exciting and a team that are really energised being a part of this new thing\u2026&#8221; &#8211; Ali Clabburn <\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[0:00:42]<\/span> Introducing Ali Clabburn and Liftshare.<\/p>\n<p><span>[0:01:11]<\/span> Creative initiatives that have worked well and not so well.<\/p>\n<p><span>[0:01:31]<\/span> The 2 most important lessons Ali learned from unsuccessful initiatives.<\/p>\n<p><span>[0:02:27]<\/span> Why Liftshare set up a competitive arm within the same business.<\/p>\n<p><span>[0:02:50]<\/span> Ali describes the disruptive model structure for Liftshare.<\/p>\n<p><span>[0:03:15]<\/span> Reflecting on how the disruptive model has worked for Liftshare eighteen months later.<\/p>\n<p><span>[0:03:57]<\/span> The benefits of internal disruption and having two separate teams within the same business.<\/p>\n<p><span>[0:04:20]<\/span> Why you might want to consider a disruptive model to improve your creative business.<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP044-disruptive-innovation.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/liftshare.com\/uk\" title=\"Liftshare.com\" target=\"_blank\">Liftshare.com<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/Liftshare\" title=\"@liftshare\" target=\"_blank\">Liftshare on Twitter<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/043-ali-clabburn\/\" title=\"ICP 043 Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun\">Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/040-give-yourself-permission\/\" title=\"ICP 040 How To Create The Business And Life You Deserve (By Giving Yourself Permission)\" target=\"_blank\">How To Create The Business And Life You Deserve<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/036-relocating-startup-success\/\" title=\"ICP 036 Espree Devora On Relocating To Succeed\" target=\"_blank\">Relocating To Succeed<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/023-charlie-gilkey\/\" title=\"ICP 023 Charlie Gilkey on Delivering Epic Experiences with Creative Giants (Part One)\" target=\"_blank\">Delivering Epic Experiences with Creative Giants<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/008-focus-on-work-that-matters\/\" title=\"ICP 008 How To Focus On The Work That Matters (In Less Than 6 minutes)\" target=\"_blank\">How To Focus On The Work That Matters<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>Good luck listening and considering action today. <a title=\"How did you get on?\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/contact\/\">Let me know<\/a> how you get on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen (About 6 minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: Ali&#8217;s 2 vital lessons to remaining relevant in your creative business How challenging your existing ideas and assumptions kickstarts innovation Why internal disruption could be your secret weapon [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,38,4,39,32,35,23],"tags":[92,44,91,63,7,62,40,10,53,13],"class_list":{"0":"post-1765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-creativity","8":"category-entrepreneurs","9":"category-inspirational-creatives","10":"category-marketing","11":"category-mindset","12":"category-motivation","13":"category-productivity","14":"tag-action","15":"tag-business","16":"tag-creativity","17":"tag-disruptive","18":"tag-entrepreneur","19":"tag-innovation","20":"tag-marketing","21":"tag-mistakes","22":"tag-motivation","23":"tag-startup"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=1765"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1765\/revisions"}],"predecessor-version":[{"id":1797,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1765\/revisions\/1797"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=1765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=1765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=1765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}