{"id":1804,"date":"2015-04-24T07:37:00","date_gmt":"2015-04-24T06:37:00","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=1804"},"modified":"2015-05-21T23:29:37","modified_gmt":"2015-05-21T22:29:37","slug":"045-scott-stratten","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/045-scott-stratten\/","title":{"rendered":"ICP 045 Scott Stratten On Life Before UnSelling And Creating New Customer Experiences"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-1804\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-1804\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer 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RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP045-scott-stratten.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn about:<\/strong><\/h2>\n<ul>\n<li>Scott&#8217;s proudest moments in business<\/li>\n<li>How UnMarketing got started<\/li>\n<li>The one big mistake Scott made when he launched his first company<\/li>\n<li>What happened when Scott&#8217;s first training videos went viral<\/li>\n<\/ul>\n<p>and&#8230;<\/p>\n<ul>\n<li>Why it&#8217;s important to earn the trust of your customers<\/li>\n<li>Why it takes time to build a platform as a creative entrepreneur<\/li>\n<li>The one indication that you might be an aspiring entrepreneur<\/li>\n<li>The one biggest email mistake creative entrepreneurs make<\/li>\n<\/ul>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Scott-Stratten.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Scott-Stratten-300x200.png\" alt=\"Scott Stratten\" width=\"300\" height=\"200\" class=\"aligncenter size-medium wp-image-1805\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Scott-Stratten-300x200.png 300w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/Scott-Stratten.png 480w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a>\n<p>Scott Stratten is the President of UnMarketing.<\/p>\n<p>In this interview, Scott reveals his personal philosophy and his life behind the scenes: working with his muse and the people he most admires in the industry.<\/p>\n<p>Once a music industry marketer and national sales training manager, and now an author of 4 books, he ran his <em>UnAgency<\/em> for almost a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe and Cirque du Soleil.<\/p>\n<p><!--more-->Scott now has over 175,000 people follow his daily rantings on <a href=\"http:\/\/twitter.com\/unmarketing\" title=\"Scott Stratten on Twitter\" target=\"_blank\">Twitter<\/a> and was named one of the top 5 social media influencers in the world on Forbes.com.<\/p>\n<p>Recently signing to the CBS network with his podcast, <a href=\"http:\/\/www.unmarketing.com\/unpodcast\/\" title=\"Unpodcast\" target=\"_blank\">UnPodcast<\/a>, together with co-host, Alison Kramer, they have recently published their latest book, <em>UnSelling<\/em>, about the new customer experience.<\/p>\n<p>Hear how Scott&#8217;s Mum knew he was going to be an entrepreneur the day she found him creatively managing dog poop and how he escaped bankrupcy 3 times.<\/p>\n<blockquote><p>&#8220;Once I made the jump I didn&#8217;t want to go back&#8230;&#8221; &#8211; Scott Stratten<\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Creative, loud and opinionated<\/strong><\/p>\n<p><span>[0:00:51]<\/span> Introducing Scott Stratten.<\/p>\n<p><span>[0:01:52]<\/span> What Scott was like as a kid.<\/p>\n<p><span>[0:02:23]<\/span> When Scott&#8217;s Mum first realised he was going to be an entrepreneur. The dog poop story.<\/p>\n<p><span>[0:03:10]<\/span> Why Scott felt like he never really fit in (until his thirties.)<\/p>\n<p><span>[0:04:01]<\/span> The one indication that you might be an aspiring entrepreneur.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/0jl68\" title=\"Click to Tweet\" target=\"_blank\">&#8220;Entrepreneur is latin for terrible employee&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<p><strong>Making the jump<\/strong><\/p>\n<p><span>[0:04:40]<\/span> Scott shares his story about walking out on his job when his son was born.<\/p>\n<p><span>[0:05:54]<\/span> September 11th.<\/p>\n<p><span>[0:06:11]<\/span> When Scott set up his training company.<\/p>\n<p><span>[0:07:07]<\/span> The importance of finding a need and filling it.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/fbg90\" title=\"Click to Tweet\" target=\"_blank\">&#8220;What can I do right now that has a value to somebody that I&#8217;ll get paid for.&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<p><strong>Early days of UnMarketing<\/strong><\/p>\n<p><span>[0:07:39]<\/span> How UnMarketing started.<\/p>\n<p><span>[0:08:55]<\/span> Content marketing in the early days of the internet.<\/p>\n<p><span>[0:09:15]<\/span> The mistake Scott made when he launched his first company.<\/p>\n<p><span>[0:09:54]<\/span> How quickly Scott started getting clients. Newsletter <em>Stop Thinking Start Doing<\/em>. Life coach for businesses.<\/p>\n<p><span>[0:10:22]<\/span> Charging too little. Building a platform whilst working somewhere else.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/7fd56\" title=\"Click to Tweet\" target=\"_blank\">&#8220;When you have no safety net it&#8217;s a huge motivator.&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<p><strong>The long winding road of entrepreneurship<\/strong><\/p>\n<p><span>[0:11:10]<\/span> What happened when Scott&#8217;s first training videos went viral. Disney.<\/p>\n<p><span>[0:12:20]<\/span> Making videos for other speakers and authors. Viral video company. 60 million views.<\/p>\n<p><span>[0:13:00]<\/span> When the recession hit. Reinvention.<\/p>\n<p><span>[0:13:38]<\/span> Trying out the Twitter thing.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/vZjr_\" title=\"Click to Tweet\" target=\"_blank\">&#8220;Building trust takes times.&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<p><strong>The essence behind UnMarketing<\/strong><\/p>\n<p><span>[0:14:01]<\/span> The importance of trust.<\/p>\n<p><span>[0:14:35]<\/span> The transaction cycle. Dating.<\/p>\n<p><span>[0:15:00]<\/span> Speaking at events. The one thing every event organiser does with their budget.<\/p>\n<p><span>[0:15:20]<\/span> Over-promising. Under-delivering.<\/p>\n<p><span>[0:16:03]<\/span> Why who we hire makes a difference. Canadians. Holding grudges.<\/p>\n<p><span>[0:16:40]<\/span> Scott describes the biggest benefits and challenges selling on-line.<\/p>\n<p><span>[0:17:40]<\/span> Expectations. The one biggest email mistake creative entrepreneurs make.<\/p>\n<p><span>[0:18:25]<\/span> Tweeting 109,000 times. Scott&#8217;s story about a reader from Amsterdam.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/0fUOr\" title=\"Click to Tweet\" target=\"_blank\">&#8220;If you believe business is built on relationships make building them your business&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<p><strong>Managing boundaries<\/strong><\/p>\n<p><span>[0:19:24]<\/span> Balancing what&#8217;s right in front of you in a digital world. Giving his kids permission to ask him to get off his &#8216;phone. Being a jerk.<\/p>\n<p><span>[0:20:35]<\/span> Always working. Always on. Wanting to be home.<\/p>\n<p><span>[0:21:12]<\/span> Where Scott draws his inspiration from.<\/p>\n<p><span>[0:21:50]<\/span> Living with your muse. Meeting Alison on Twitter.<\/p>\n<p><strong>How Scott met Alison on Twitter<\/strong><\/p>\n<p><span>[0:22:30]<\/span> Jay Baers, Mitch Joel and Michael Port.<\/p>\n<p><span>[0:22:50]<\/span> How Scott met Alison on Twitter. The first tweet Scott sent to Alison.<\/p>\n<p><span>[0:23:50]<\/span> The UnAudit. Talking for 8 hours.<\/p>\n<p><span>[0:24:20]<\/span> Costa Rica. Serendipity.<\/p>\n<p><span>[0:25:40]<\/span> Meeting amazing people on Twitter.<\/p>\n<blockquote><p>&#8220;I have found the most supportive, funny, caring, smart people I&#8217;ve ever seen in my life\u2026that&#8217;s no accident&#8221; &#8211; Scott Stratten<\/p><\/blockquote>\n<p><strong>Fitting in, removing borders and creating connections<\/strong><\/p>\n<p><span>[0:26:30]<\/span> Listening to Metallica, Rage Against The Machine, White Zombie, Pantera. <\/p>\n<p><span>[0:27:23]<\/span> Oakville. Removing borders.<\/p>\n<p><span>[0:27:48]<\/span> Hanging out with college friends. Playing poker. Age mattering less.<\/p>\n<p><span>[0:28:27]<\/span> Who Scott loves to work with. Fifty episodes of UnPodcast. Creating a show.<\/p>\n<p><span>[0:29:15]<\/span> Helping out Michael Port with a presentation. John Morgan&#8217;s book, <em>Brand Against The Machine.<\/em><\/p>\n<p><span>[0:29:50]<\/span> Content Marketing. Speak &#8216;n Spill. Trading stories.<\/p>\n<blockquote><p>&#8220;None of my friends were entrepreneurs, I had nobody to relate to and I didn&#8217;t have a water cooler to show up to&#8221; &#8211; Scott Stratten<\/p><\/blockquote>\n<p><strong>UnPodcast and UnSelling<\/strong><\/p>\n<p><span>[0:30:44]<\/span> Watching UnPodcast. Hiring a producer, video company and a studio. Signing with the CBS Network. Being 9 years late to the podcast party.<\/p>\n<p><span>[0:32:00]<\/span> Scott shares his proudest moments in business.<\/p>\n<p><span>[0:32:35]<\/span> TEDx talk at his college in Oakville, <em>Keeping Going Until We Stop<\/em> presentation.<\/p>\n<p><span>[0:33:39]<\/span> Scott&#8217;s first information product. Buildyourfollowing.com. The one piece of advice Scott would give to a younger Scott.<\/p>\n<p><span>[0:34:25]<\/span> Screw-ups leading to success. <\/p>\n<p><span>[0:34:57]<\/span> Facing bankruptcy 3 times.<\/p>\n<blockquote><p>&#8220;It was the best thing I ever did, it was the dumbest thing I ever did&#8221; &#8211; Scott Stratten<\/p><\/blockquote>\n<p><strong>You call the shots<\/strong><\/p>\n<p><span>[0:35:40]<\/span> Scott&#8217;s son. Why Scott wouldn&#8217;t change anything.<\/p>\n<p><span>[0:36:11]<\/span> Not regretting being on the internet for 21 years. Sharing the <em>no<\/em> button with geeks at conferences.<\/p>\n<p><span>[0:37:31]<\/span> Making an app for the android. <\/p>\n<p><span>[0:37:50]<\/span> Where to find out more about Scott, UnMarketing, UnPodcast and UnSelling.<\/p>\n<p><span>[0:38:24]<\/span> Convincing a designer to go with a blank cover. Chris at Kitestring.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/2c9dS\" title=\"Click to Tweet\" target=\"_blank\">&#8220;My biggest achievement in life is that I don&#8217;t work.&#8221; &#8211; Scott Stratten<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.unmarketing.com\" title=\"UnMarketing\" target=\"_blank\">UnMarketing<\/a><\/li>\n<li><a href=\"http:\/\/www.unmarketing.com\/unpodcast\/\" title=\"UnPodcast\" target=\"_blank\">UnPodcast<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1Hw5bOh\" title=\"UnSelling on Amazon UK\" target=\"_blank\">Scott&#8217;s latest book <em>UnSelling<\/a><\/em>*<\/li>\n<li><a href=\"http:\/\/amzn.to\/1IMpeqt\" title=\"John Michael Morgan's book Brand Against The Machine on Amazon UK\" target=\"_blank\">John Michael Morgan&#8217;s book <em>Brand Against The Machine<\/em><\/a>*<\/li>\n<li><a href=\"http:\/\/www.kitestring.ca\/\" title=\"Kitestring creative branding\" target=\"_blank\">Kitestring<\/a><\/li>\n<li><a href=\"http:\/\/tedxoakville.com\/scott-stratten-keep-going-until-we-stop\/\" title=\"Scott Stratten - Keep Going Until We Stop\" target=\"_blank\">Scott&#8217;s TEDx Oakville talk <em>Keep Going Until We Stop<\/em><\/a><\/li>\n<li><a href=\"http:\/\/buildyourfollowing.com\/\" title=\"Build Your Following website\" target=\"_blank\">Build Your Following<\/a><\/li>\n<li><a href=\"http:\/\/www.nooooooooooooooo.com\/\" title=\"Nooooooooooooooo!\" target=\"_blank\">Nooooooooooooooo!<\/a><\/li>\n<\/ul>\n<h2><strong>People mentioned in this episode:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/twitter.com\/KITESTRING\" title=\"Chris Farias on Twitter\" target=\"_blank\">Chris Farias @kitestring<\/a><\/li>\n<li><a href=\"http:\/\/lesbrown.com\/\" title=\"Les Brown motivational speaker\" target=\"_blank\">Les Brown<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/unalison\" title=\"Alison Kramer on Twitter\" target=\"_blank\">Alison Kramer<\/a><\/li>\n<li><a href=\"http:\/\/www.twistimage.com\/blog\/\" title=\"Mitch Joel blog\" target=\"_blank\">Mitch Joel<\/a><\/li>\n<li><a href=\"http:\/\/michaelport.com\/\" title=\"Michael Port website\" target=\"_blank\">Michael Port<\/a><\/li>\n<li><a href=\"http:\/\/johnmichaelmorgan.com\/\" title=\"John Michael Morgan\" target=\"_blank\">John Michael Morgan<\/a><\/li>\n<li><a href=\"http:\/\/jaybaer.com\/\" title=\"Jay Baer website\" target=\"_blank\">Jay Baer<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/043-ali-clabburn\/\" title=\"ICP 043 Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun\" target=\"_blank\">Ali Clabburn on Community, Being Disruptive, and Creating Change For Fun<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/041-jeff-goins\/\" title=\"ICP 041 Jeff Goins on Finding The Art of Work\" target=\"_blank\">Jeff Goins on Finding The Art of Work<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/039-chris-brogan\/\" title=\"ICP 039 Chris Brogan on Owning The Game You Want To Win\" target=\"_blank\">Chris Brogan on Owning The Game You Want To Win<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/023-charlie-gilkey\/\" title=\"ICP 023 Charlie Gilkey on Delivering Epic Experiences with Creative Giants (Part One)\" target=\"_blank\">Charlie Gilkey on Delivering Epic Experiences with Creative Giants<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/003-pamela-slim\/\" title=\"ICP 003 Pam Slim on Storytelling, Creative Writing and Childhood\" target=\"_blank\">Pam Slim on Storytelling, Creative Writing and Childhood<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Inspirational Creatives may be compensated, at zero cost to you, if you choose to buy either of these recommended books. Thanks for your support!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn about: Scott&#8217;s proudest moments in business How UnMarketing got started The one big mistake Scott made when he launched his first company What happened when Scott&#8217;s first training videos went viral [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,4,39,6,2],"tags":[65,44,16,17,91,7,40,10,53,56,90,64],"class_list":{"0":"post-1804","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-entrepreneurs","7":"category-inspirational-creatives","8":"category-marketing","9":"category-podcast","10":"category-podcast-show-notes","11":"tag-author","12":"tag-business","13":"tag-career","14":"tag-childhood","15":"tag-creativity","16":"tag-entrepreneur","17":"tag-marketing","18":"tag-mistakes","19":"tag-motivation","20":"tag-music-industry","21":"tag-podcast","22":"tag-speaking"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1804","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=1804"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1804\/revisions"}],"predecessor-version":[{"id":1976,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1804\/revisions\/1976"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=1804"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=1804"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=1804"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}