{"id":1835,"date":"2015-04-29T07:49:52","date_gmt":"2015-04-29T06:49:52","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=1835"},"modified":"2015-04-28T21:23:46","modified_gmt":"2015-04-28T20:23:46","slug":"046-build-better-relationships","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/046-build-better-relationships\/","title":{"rendered":"ICP 046 Building Better Relationships in Your Creative Business (with Scott Stratten)"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-1835\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-1835\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP046-build-better-relationships.mp3\">ICP 046 Building Better Relationships in Your Creative Business (with Scott Stratten)<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP046-build-better-relationships.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP046-build-better-relationships.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(About 10 minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP046-build-better-relationships.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How to build better relationships<\/li>\n<li>The importance of setting boundaries<\/li>\n<li>Why you can&#8217;t sell to angry fans and customers<\/li>\n<li>The 1 mistake to stop making at networking events<\/li>\n<li>How to get repeat customers<\/li>\n<\/ul>\n<div id=\"attachment_1844\" style=\"width: 310px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ctt.ec\/0fUOr\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-1844\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP046-Scott-Stratten-Building-relationships-300x300.png\" alt=\"Scott Stratten quote if you believe business is built on relationships make building them your business\" width=\"300\" height=\"300\" class=\"size-medium wp-image-1844\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP046-Scott-Stratten-Building-relationships-300x300.png 300w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP046-Scott-Stratten-Building-relationships-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/04\/ICP046-Scott-Stratten-Building-relationships.png 320w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><p id=\"caption-attachment-1844\" class=\"wp-caption-text\">(Click image to Tweet)<\/p><\/div>\n<p>In this short action episode, <a href=\"http:\/\/www.unmarketing.com\" target=\"_blank\">UnMarketing&#8217;s<\/a> Scott Stratten reveals how to sell more, and increase the appreciation of your fans and customers, by building better relationships.<\/p>\n<p><!--more-->Scott has over 175,000 people follow his daily rantings on <a href=\"http:\/\/twitter.com\/unmarketing\" title=\"Scott Stratten on Twitter\" target=\"_blank\">Twitter<\/a> and speaks at events for companies including PepsiCo, Adobe, Red Cross, Hard Rock Cafe and Cirque du Soleil.<\/p>\n<p>He is the author of 4 books including his latest, <em><a href=\"http:\/\/amzn.to\/1Hw5bOh\" target=\"_blank\">UnSelling<\/a><\/em>, written with his <a href=\"http:\/\/www.unmarketing.com\/unpodcast\/\" target=\"_blank\">UnPodcast<\/a> co-host, Alison Kramer.<\/p>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[0:00:42]<\/span> Introducing Scott Stratten and this short action episode.<\/p>\n<p><span>[0:01:58]<\/span> It&#8217;s not the sales transaction that matters the most. Dating.<\/p>\n<p><span>[0:02:42]<\/span> Over-promising and under-delivering.<\/p>\n<p><span>[0:03:59]<\/span> The benefits and challenges of selling on-line today.<\/p>\n<p><span>[0:05:00]<\/span> The problem with setting exceptional expectations.<\/p>\n<p><span>[0:05:45]<\/span> Scott shares a story about a Twitter follower from Amsterdam.<\/p>\n<p><span>[0:06:52]<\/span> How Scott manages his own relationships and boundaries.<\/p>\n<p><span>[0:07:33]<\/span> Networking events.<\/p>\n<p><span>[0:08:00]<\/span> Working at home. Balance with kids and family.<\/p>\n<p><span>[0:08:35]<\/span> Rob reflects upon the four things he learned from Scott towards creating better relationships in business.<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP046-build-better-relationships.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.unmarketing.com\" title=\"UnMarketing\" target=\"_blank\">UnMarketing<\/a><\/li>\n<li><a href=\"http:\/\/www.unmarketing.com\/unpodcast\/\" title=\"UnPodcast\" target=\"_blank\">UnPodcast<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1Hw5bOh\" title=\"UnSelling on Amazon UK\" target=\"_blank\">Scott&#8217;s latest book <em>UnSelling<\/a><\/em>*<\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/045-scott-stratten\/\">Episode 045 with Scott Stratten<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/039-chris-brogan\/\" target=\"_blank\">Chris Brogan on Owning The Game You Want To Win<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/023-charlie-gilkey\/\" target=\"_blank\">Charlie Gilkey on Delivering Epic Experiences<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/007-michael-bungay-stanier\/\" target=\"_blank\">Michael Bungay Stanier on Building Lasting Habits<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>Good luck taking action today. <a title=\"How did you get on?\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/contact\/\">Let me know<\/a> how you get on!<\/p>\n<p>&nbsp;<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Inspirational Creatives may receive compensation, at zero cost to you, if you choose to buy this book. Thanks!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen (About 10 minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How to build better relationships The importance of setting boundaries Why you can&#8217;t sell to angry fans and customers The 1 mistake to stop making at networking events [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,39,32,6,2,66],"tags":[92,41,44,7,40,10,54],"class_list":{"0":"post-1835","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-marketing","8":"category-mindset","9":"category-podcast","10":"category-podcast-show-notes","11":"category-relationships","12":"tag-action","13":"tag-branding","14":"tag-business","15":"tag-entrepreneur","16":"tag-marketing","17":"tag-mistakes","18":"tag-relationships"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1835","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=1835"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1835\/revisions"}],"predecessor-version":[{"id":1849,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/1835\/revisions\/1849"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=1835"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=1835"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=1835"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}