{"id":2350,"date":"2015-07-31T07:49:09","date_gmt":"2015-07-31T06:49:09","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=2350"},"modified":"2015-08-05T21:42:55","modified_gmt":"2015-08-05T20:42:55","slug":"073-phil-pallen","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/073-phil-pallen\/","title":{"rendered":"ICP 073 Phil Pallen on Creating A Powerful Personal Brand"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-2350\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-2350\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer 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class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP073-phil-pallen.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP073-phil-pallen.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>The 3 steps to creating a successful personal brand<\/li>\n<li>The 1 missing piece of advice about creative success<\/li>\n<li>The reality of working with the stars<\/li>\n<\/ul>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen.jpg\" alt=\"Phil Pallen profile picture\" width=\"320\" height=\"480\" class=\"aligncenter size-full wp-image-2373\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen.jpg 320w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-200x300.jpg 200w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n<p>Personal brand strategist, <a href=\"http:\/\/www.philpallen.co\/\" target=\"_blank\">Phil Pallen<\/a>, shares what he knows about building a successful brand voice and communicating an in-person experience through an on-line world.<\/p>\n<p>Phil&#8217;s clients include celebrities and personalities who are at the top of their game with millions of followers. Many have been featured in popular T.V. series including: <em>Shark Tank, Dancing with the Stars, American Idol, The X Factor, Project Runway<\/em> and <em>The Doctors<\/em>.<\/p>\n<p><!--more-->In this episode, Phil shares his own story and how he grew a successful creative business. He  reveals what&#8217;s involved in relaunching, renovating and rebuilding a brand from scratch.<\/p>\n<p>You&#8217;ll learn the one important missing ingredient from popular advice about creative success and why the internet will not replace the business card.<\/p>\n<p>You&#8217;ll also hear why Phil is obsessed with crafting a strong first impression and what the reality of working with the stars is really like.<\/p>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-and-Rob-Lawrence.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-and-Rob-Lawrence.png\" alt=\"Phil Pallen and Rob Lawrence smiling\" width=\"320\" height=\"320\" class=\"aligncenter size-full wp-image-2351\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-and-Rob-Lawrence.png 320w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-and-Rob-Lawrence-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/07\/Phil-Pallen-and-Rob-Lawrence-300x300.png 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Early creative entrepreneurship<\/strong><\/p>\n<p><span>[0:00:42]<\/span> Introducing personal branding expert, Phil Pallen.<\/p>\n<p><span>[0:02:23]<\/span> Phil describes his creative work as a brand strategist. <\/p>\n<p><span>[0:03:43]<\/span> Creating a campaign for Charlie Sheen.<\/p>\n<p><span>[0:04:57]<\/span> Canada. Pursuing a career as a T.V. host.<\/p>\n<p><span>[0:05:59]<\/span> What Phil did when he couldn&#8217;t get a job.<\/p>\n<p><strong>Building an expertise (something people need)<\/strong><\/p>\n<p><span>[0:06:40]<\/span> When Phil first knew he wanted to work in personal branding.<\/p>\n<p><span>[0:08:51]<\/span> Being featured on T.V. Part of the formula for success.<\/p>\n<p><span>[0:09:04]<\/span> Why Phil loves his work.<\/p>\n<p><span>[0:09:58]<\/span> Working with fascinating people.<\/p>\n<blockquote><p>&#8220;You need to be able to take inventory of yourself objectively&#8221; &#8211; Phil Pallen<\/p><\/blockquote>\n<p><strong>Branding for success<\/strong><\/p>\n<p><span>[0:11:21]<\/span> How to look at yourself objectively. Why nobody cares.<\/p>\n<p><span>[0:13:13]<\/span> Phil&#8217;s formula for success.<\/p>\n<p><span>[0:15:13]<\/span> The important missing ingredient about creative success.<\/p>\n<p><span>[0:16:02]<\/span> What the 3 phases are to creating a successful personal branding.<\/p>\n<p><span>[0:16:43]<\/span> Why Phil starts with photography.<\/p>\n<p><span>[0:17:33]<\/span> Why personal branding is  not just about creating a logo.<\/p>\n<p><span>[0:18:24]<\/span> Why the internet will not replace the business card.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/X9db1\" target=\"_blank\">&#8220;Branding &#8211; is not just making things look pretty then moving on.&#8221; &#8211; Phil Pallen<\/a><\/p><\/blockquote>\n<p><strong>Brand heroes<\/strong><\/p>\n<p><span>[0:20:13]<\/span> What happens when Phil spots a good idea.<\/p>\n<p><span>[0:21:50]<\/span> The T.V. show <em>Shark Tank<\/em> (equivalent to the U.K. show <em>Dragons Den<\/em>).<\/p>\n<p><span>[0:21:38]<\/span> Why Phil guides his clients through research.<\/p>\n<p><span>[0:22:41]<\/span> Who the Brand Heroes are.<\/p>\n<p><strong>The reality of working with high-profile clients<\/strong><\/p>\n<p><span>[0:23:16]<\/span> What it&#8217;s like to work with high-profile clients.<\/p>\n<p><span>[0:23:53]<\/span> Working with Judy Stakee on her <a href=\"http:\/\/amzn.to\/1gqOGd1\" target=\"_blank\">new book<\/a>.<\/p>\n<p><span>[0:24:33]<\/span> Twitter. Trust.<\/p>\n<p><span>[0:27:23]<\/span> Why you shouldn&#8217;t get discouraged by the platforms celebrities have.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/ayDP8\" target=\"_blank\">&#8220;Branding should never be static.&#8221; &#8211; Phil Pallen<\/a><\/p><\/blockquote>\n<p><strong>The reason to evolve<\/strong><\/p>\n<p><span>[0:28:22]<\/span> Relaunching, renovating and rebuilding a brand from scratch.<\/p>\n<p><span>[0:29:13]<\/span> The reason why brands should always evolve.<\/p>\n<p><span>[0:30:37]<\/span> Why Phil has to stop himself rebranding each year.<\/p>\n<p><span>[0:31:33]<\/span> Why Phil is obsessed with crafting a first impression on-line.<\/p>\n<p><strong>Now and the future<\/strong><\/p>\n<p><span>[0:32:48]<\/span> What excites Phil about the future of on-line marketing and branding.<\/p>\n<p><span>[0:33:39]<\/span> New platforms. Experimenting. Periscope. Pinterest. Facebook. Twitter.<\/p>\n<p><span>[0:35:10]<\/span> Who Phil loves to work with. Collaboration. Who Phil doesn&#8217;t work with.<\/p>\n<p><span>[0:36:10]<\/span> What has inspired Phil in the last 7 days.<\/p>\n<p><span>[0:38:28]<\/span> What Phil is grateful for today.<\/p>\n<p><span>[0:39:54]<\/span> Where you can find out more about Phil, his clients, and his work.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/4B18y\" target=\"_blank\">&#8220;Don&#8217;t make it about you &#8211; make it about them&#8221; &#8211; Phil Pallen<\/a><\/p><\/blockquote>\n<h2><strong>Links and resources mentioned in this episode:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.philpallen.co\/\" target=\"_blank\">Phil Pallen official website<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/philpallen\" target=\"_blank\">Phil on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/pinterest.com\/philpallen\" target=\"_blank\">Phil on Pinterest<\/a><\/li>\n<li><a href=\"https:\/\/instagram.com\/philpallen\/\" target=\"_blank\">Phil on Instagram<\/a><\/li>\n<li><a href=\"http:\/\/www.judystakee.com\/\" target=\"_blank\">Judy Stakee offical website<\/a><\/li>\n<li><a href=\"http:\/\/twitter.com\/judystakee\/\" target=\"_blank\">Judy Stakee on Twitter<\/a><\/li>\n<\/ul>\n<h2><strong>Events mentioned in this episode:<\/strong>*<\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/media2015\" target=\"_blank\">New Media Europe 2015<\/a><\/li>\n<\/ul>\n<h2><strong>Books mentioned in this episode:<\/strong>*<\/h2>\n<ul>\n<li><a href=\"http:\/\/amzn.to\/1gqOVVJ\" target=\"_blank\">Phil&#8217;s book <em>Shut Up and Tweet<\/em> (UK link)<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1Ddv2LE\" target=\"_blank\">Phil&#8217;s book <em>Shut Up and Tweet<\/em> (US link)<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1gqOGd1\" target=\"_blank\">Judy Stakee&#8217;s book <em>The Songwriters Survival Guide<\/em> (UK link)<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1KBRh0j\" target=\"_blank\">Judy Stakee&#8217;s book <em>The Songwriters Survival Guide<\/em> (US link)<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/074-two-personal-branding-tips\/\" target=\"_blank\">Two Personal Branding Tips Every Creative Entrepreneur Should Know (with Phil Pallen)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/031-judy-stakee\/\" target=\"_blank\">Judy Stakee on Hit Songwriting and Signing Music Superstars<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/014-tough-criticism\/\" target=\"_blank\">Ariel Hyatt on The Art of Social Media and Crafting a Career From Publicity<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/044-disruptive-innovation\/\" target=\"_blank\">Scott Stratten On Life Before UnSelling And Creating New Customer Experiences<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Occasionally Inspirational Creatives may be compensated, at zero cost to you, if you choose to buy a book we recommend. We love books! Thank you for your support!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: The 3 steps to creating a successful personal brand The 1 missing piece of advice about creative success The reality of working with the stars Personal brand strategist, Phil Pallen, shares [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,4,39,87,6,2,82],"tags":[41,44,16,91,7,40,33,56,43,42,54],"class_list":{"0":"post-2350","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-inspirational-creatives","10":"category-marketing","11":"category-marketing-and-branding","12":"category-podcast","13":"category-podcast-show-notes","14":"category-relationships-and-communication","15":"tag-branding","16":"tag-business","17":"tag-career","18":"tag-creativity","19":"tag-entrepreneur","20":"tag-marketing","21":"tag-mindset","22":"tag-music-industry","23":"tag-public-relations","24":"tag-publicity","25":"tag-relationships"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=2350"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2350\/revisions"}],"predecessor-version":[{"id":2399,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2350\/revisions\/2399"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=2350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=2350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=2350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}