{"id":2433,"date":"2015-08-14T07:35:35","date_gmt":"2015-08-14T06:35:35","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=2433"},"modified":"2015-08-14T16:40:35","modified_gmt":"2015-08-14T15:40:35","slug":"077-steve-palfreyman","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/077-steve-palfreyman\/","title":{"rendered":"ICP 077 Steve Palfreyman on Music, Money, Marketing and Making It With Social Media"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-2433\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-2433\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP077-steve-palfreyman.mp3\">ICP 077 Steve Palfreyman on Music, Money, Marketing and Making It With Social Media<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" 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RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP077-steve-palfreyman.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How to build stronger connections<\/li>\n<li>Why your website and email list are vitally important<\/li>\n<li>The biggest challenge for Steve&#8217;s music clients<\/li>\n<\/ul>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman.png\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman.png\" alt=\"Steve Palfreyman profile picture vinyl\" width=\"459\" height=\"480\" class=\"aligncenter size-full wp-image-2434\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman.png 459w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman-287x300.png 287w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/><\/a>\n<p><a href=\"http:\/\/stevepalfreyman.com\/\" target=\"_blank\">Steve Palfreyman<\/a> coaches creatives.<\/p>\n<p>As a Australian musician, digital marketeer and social media strategist, today Steve calls himself an Artistpreneur.<\/p>\n<p>In this episode, Steve shares what he knows about growing a following.<\/p>\n<p>Learn why creative types get distracted and why they often avoid the subject of making money.<\/p>\n<p><!--more-->Sharing his own story, from a shy youngster to collaborative musician, Steve reveals how being in a band makes him feel.<\/p>\n<p>Find out why Steve chose music in the first place (his story involves avoiding horse riding) and what creativity means to him.<\/p>\n<p>Steve also reveals what he believes is the most important aspect of developing an on-line community today.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/03cbX\" target=\"_blank\">&#8220;Being perfect at something straight away isn&#8217;t the point of being creative&#8221; &#8211; Steve Palfreyman<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Creative beginnings<\/strong><\/p>\n<p><span>[0:01:05]<\/span> Introducing Steve Palfreyman.<\/p>\n<p><span>[0:01:49]<\/span> How Steve got into coaching artists. Some of their challenges.<\/p>\n<p><span>[0:03:16]<\/span> Steve describes his childhood and why he was terrified of interaction.<\/p>\n<p><span>[0:03:46]<\/span> What creativity means to Steve.<\/p>\n<p><strong>Finding somewhere to belong<\/strong><\/p>\n<p><span>[0:05:33]<\/span> How joining a band changed the quality of Steve&#8217;s life.<\/p>\n<p><span>[0:08:00]<\/span> Vulnerability. Barriers to break down.<\/p>\n<p><span>[0:08:40]<\/span> How a motivational speaker at Steve&#8217;s school inspired him.<\/p>\n<p><strong>An entrepreneurial evolution<\/strong><\/p>\n<p><span>[0:09:31]<\/span> Tim Ferriss&#8217;s book <em>The 4-hour Workweek<\/em>.<\/p>\n<p><span>[0:10:10]<\/span> How long Steve has been coaching and what he did before that.<\/p>\n<p><span>[0:11:28]<\/span> The industry. Dabbling. Testing. Earning a degree in music business.<\/p>\n<p><span>[0:12:52]<\/span> Approaching every project as though it&#8217;s your life&#8217;s work.<\/p>\n<p><span>[0:13:10]<\/span> The advantage creative people have in today&#8217;s world.<\/p>\n<p><strong>Deep exploration and belonging<\/strong><\/p>\n<p><span>[0:14:00]<\/span> What keeps Steve motivated.<\/p>\n<p><span>[0:14:33]<\/span> The biggest challenge for Steve&#8217;s creative clients.<\/p>\n<p><span>[0:15:34]<\/span> How building an audience or community first can solve many problems.<\/p>\n<p><span>[0:16:08]<\/span> How Steve helps his clients build an audience.<\/p>\n<p><span>[0:17:15]<\/span> Why the conversation is about them and not you.<\/p>\n<p><span>[0:17:20]<\/span> What makes you stand out.<\/p>\n<p><strong>Connecting the dots<\/strong><\/p>\n<p><span>[0:18:38]<\/span> How to master social media from the start. Testing.<\/p>\n<p><span>[0:20:15]<\/span> Where Steve started. Trying things over time.<\/p>\n<p><span>[0:21:30]<\/span> What Steve&#8217;s measure for success is. The disappearance of MySpace.<\/p>\n<p><span>[0:22:00]<\/span> Why it&#8217;s important for people to hang out on your website and email list.<\/p>\n<p><span>[0:23:25]<\/span> New social media apps. Periscope. Quality of content.<\/p>\n<p><span>[0:24:40]<\/span> The rise of anonymous social networks<\/strong><\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/Ec507\" target=\"_blank\">&#8220;It&#8217;s really easy to look at the wrong numbers&#8221; &#8211; Steve Palfreyman<\/a><\/p><\/blockquote>\n<p><strong>Building relationships<\/strong><\/p>\n<p><span>[0:25:00]<\/span> Why building an email list is important to Steve.<\/p>\n<p><span>[0:26:00]<\/span> Building strong connections.<\/p>\n<p><span>[0:26:30]<\/span> Why you need a killer website incentive.<\/p>\n<p><span>[0:28:52]<\/span> The people who are going to stand out and stand the test of time.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/6g1tb\" target=\"_blank\">&#8220;It takes a long time to build a relationship&#8221; &#8211; Steve Palfreyman<\/a><\/p><\/blockquote>\n<p><strong>Fear and the art of discovery<\/strong><\/p>\n<p><span>[0:29:41]<\/span> What excites Steve about the future of creative entrepreneurship.<\/p>\n<p><span>[0:31:15]<\/span> What projects Steve is working on right now for musicians and creative entrepreneurs.<\/p>\n<p><span>[0:32:20]<\/span> Who has inspired Steve recently and why.<\/p>\n<p><span>[0:33:00]<\/span> Why Steve feels lucky today.<\/p>\n<h2><strong>Links and resources mentioned in this episode<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/stevepalfreyman.com\/\" target=\"_blank\">Steve&#8217;s website<\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/stevepalfreyman\" target=\"_blank\">Steve on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1U9gemp\" target=\"_blank\">Tim Ferriss book <em>The 4-hour work week<\/em> (UK)<\/a>*<\/li>\n<li><a href=\"http:\/\/amzn.to\/1Pavlri\" target=\"_blank\">Tim Ferriss book <em>The 4-hour Workweek<\/em> (US)<\/a>*<\/li>\n<li><a href=\"http:\/\/freedym.com\/\" target=\"_blank\">Ryan Lee &#8211; The Freedym Show podcast<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/media2015\" target=\"_blank\">New Media Europe 2015<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/073-phil-pallen\/\" target=\"_blank\">Phil Pallen on Creating A Powerful Personal Brand<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/031-judy-stakee\/\" target=\"_blank\">Judy Stakee on Hit Songwriting and Signing Music Superstars<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/015-ariel-hyatt\/\" target=\"_blank\">Ariel Hyatt on The Art of Social Media and Crafting a Career From Publicity<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/019-toby-jepson\/\" target=\"_blank\">Music Producer Toby Jepson on Being Utterly Fearless<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening!<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to find the show and figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Inspirational Creatives may be compensated, at zero cost to you, if you choose to buy Tim&#8217;s book. We love his book! Thank you for your support.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How to build stronger connections Why your website and email list are vitally important The biggest challenge for Steve&#8217;s music clients Steve Palfreyman coaches creatives. As a Australian musician, digital marketeer [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,4,39,87,6,2,82],"tags":[17,91,89,7,31,40,47,56,14,45,29],"class_list":["post-2433","post","type-post","status-publish","format-standard","category-arts-and-entertainment","category-creativity","category-entrepreneurs","category-inspirational-creatives","category-marketing","category-marketing-and-branding","category-podcast","category-podcast-show-notes","category-relationships-and-communication","tag-childhood","tag-creativity","tag-distraction","tag-entrepreneur","tag-focus","tag-marketing","tag-music","tag-music-industry","tag-passion","tag-social-media","tag-stuck"],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2433","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=2433"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2433\/revisions"}],"predecessor-version":[{"id":2451,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2433\/revisions\/2451"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=2433"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=2433"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=2433"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}