{"id":2448,"date":"2015-08-28T07:36:05","date_gmt":"2015-08-28T06:36:05","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=2448"},"modified":"2016-11-17T22:18:19","modified_gmt":"2016-11-17T22:18:19","slug":"081-jeff-goldenberg","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/081-jeff-goldenberg\/","title":{"rendered":"ICP 081 Jeff Goldenberg on The Reality of Entrepreneurship, Growth Hacking and Creative Digital Marketing"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-2448\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-2448\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP081-jeff-goldenberg.mp3\">ICP 081 Jeff Goldenberg on The Reality of Entrepreneurship, Growth Hacking and Creative Digital Marketing<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP081-jeff-goldenberg.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP081-jeff-goldenberg.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP081-jeff-goldenberg.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>What developers, artists creative start-up founders have in common<\/li>\n<li>The 3 pillars of getting started with growth hacking<\/li>\n<li>What the big opportunities are in digital marketing today<\/li>\n<li>How Jeff prepared for his 2nd Kickstarter campaign<\/li>\n<\/ul>\n<a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Jeff-Goldenberg.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Jeff-Goldenberg.jpg\" alt=\"Jeff Goldenberg black and white profile picture\" width=\"518\" height=\"518\" class=\"aligncenter size-full wp-image-2504\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Jeff-Goldenberg.jpg 518w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Jeff-Goldenberg-150x150.jpg 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Jeff-Goldenberg-300x300.jpg 300w\" sizes=\"auto, (max-width: 518px) 100vw, 518px\" \/><\/a>\n<p><strong>Ever wondered which day of the week is ideal for pitching?<\/strong><\/p>\n<p>In this content-rich episode, serial entrepreneur, <strong>Jeff Goldenberg<\/strong>, reveals how he raised over $10,000 USD to publish his new book, <em>The Growth Hackers Guide To the Galaxy<\/em>, using Kickstarter.<\/p>\n<p><!--more-->Co-authored with Mark Hayes (CEO of Tiger Tiger, and founder of one of the world&#8217;s first growth hacking agencies) his book was written, and is being independently published, via the Kickstarter platform, with colleagues across shifting time-zones.<\/p>\n<p>Jeff is a serial entrepreneur based in Toronto and the co-founder of a digital marketing consultancy which specialises in business development and growth hacking.<\/p>\n<p>Having successfully launched a number of start-ups, and as the Head of Growth of a Canadian loans company, Borrowell.com, Jeff shares what he knows about the reality of being an entrepreneur and how to get started with growth hacking.<\/p>\n<p>You&#8217;ll learn why you don&#8217;t have to be a coder to get started.<\/p>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Something from nothing<\/strong><\/p>\n<p><span>[0:01:06]<\/span> Introducing this episode on the reality of entrepreneurship, growth hacking and creative digital marketing.<\/p>\n<p><span>[0:01:49]<\/span> Jeff describes his journey as a serial entrepreneur.<\/p>\n<p><span>[0:02:44]<\/span> What Jeff did before digital marketing.<\/p>\n<p><span>[0:03:20]<\/span> The 3 main pillars of growth hacking.<\/p>\n<p><span>[0:04:03]<\/span> Tough lessons running a lemonade stand. Early entrepreneurship.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/3OI2c\" target=\"_blank\">&#8220;Entrepreneurship can be a very lonely existence&#8221; &#8211; Jeff Goldenberg<\/a><\/p><\/blockquote>\n<p><strong>Early stage start-up accelerators<\/strong><\/p>\n<p><span>[0:04:46]<\/span> Jeff describes Google Next and Lean Arts.<\/p>\n<p><span>[0:05:50]<\/span> Finding customers needs. Performance arts companies.<\/p>\n<p><span>[0:06:43]<\/span> Being a mentor.<\/p>\n<p><span>[0:06:56]<\/span> When Jeff works with artists and business.<\/p>\n<p><strong>Artists, developers and creative start-up founders<\/strong><\/p>\n<p><span>[0:07:29]<\/span> Minimum viable product.<\/p>\n<p><span>[0:08:50]<\/span> The difference between a rookie and an experienced entrepreneur.<\/p>\n<p><span>[0:09:28]<\/span> Finding your customer&#8217;s #1 need.<\/p>\n<p><span>[0:10:53]<\/span> Jeff defines growth hacking in his own words.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/dvyuZ\" target=\"_blank\">&#8220;They say by 2018 companies are going to be spending more money on marketing technology than information technology&#8221; &#8211; Jeff Goldenberg<\/a><\/p><\/blockquote>\n<p><strong>Growth Hackers Guide To the Galaxy<\/strong><\/p>\n<p><span>[0:11:57]<\/span> How Jeff&#8217;s new book evolved.<\/p>\n<p><span>[0:12:20]<\/span> <em>The Ultimate Growth Hackers Source Book<\/em> blog post. Meeting Mark.<\/p>\n<p><span>[0:13:50]<\/span> 110 Growth hacks. How Jeff&#8217;s book unfolds. Mark&#8217;s viral blog post.<\/p>\n<p><span>[0:14:50]<\/span> Using an independent publisher.<\/p>\n<p><span>[0:15:33]<\/span> What was tricky about writing a book with colleagues across time zones.<\/p>\n<p><strong>Kickstarter<\/strong><\/p>\n<p><span>[0:16:45]<\/span> Jeff describes his biggest lesson from his second Kickstarter campaign.<\/p>\n<p><span>[0:18:00]<\/span> How to sustain interest over the length of a CrowdFunding campaign.<\/p>\n<p><span>[0:18:55]<\/span> Launching a website with walk-through videos.<\/p>\n<p><span>[0:19:15]<\/span> What Jeff learned interviewing very successful founders.<\/p>\n<p><span>[0:20:22]<\/span> Why it&#8217;s important to have a short and concise unique value proposition.<\/p>\n<p><span>[0:22:20]<\/span> What Jeff did to prepare for his second CrowdFunding campaign.<\/p>\n<p><strong>Passion versus pivoting &#8211; refining your intuition<\/strong><\/p>\n<p><span>[0:24:17]<\/span> What Jeff&#8217;s biggest lesson has been as a serial start-up founder.<\/p>\n<p><span>[0:24:55]<\/span> A big catch-22 for early entrepreneurs.<\/p>\n<p><span>[0:27:20]<\/span> Weak signals.<\/p>\n<p><span>[0:27:50]<\/span> What excites Jeff about his work.<\/p>\n<p><span>[0:28:38]<\/span> How a Facebook patent could use your social graph to determine your credit score.<\/p>\n<p><strong>Creative marketing and growth hacking<\/strong><\/p>\n<p><span>[0:30:05]<\/span> How to get started with growth hacking.<\/p>\n<p><span>[0:31:38]<\/span> Why you don&#8217;t have to be a coder.<\/p>\n<p><span>[0:32:06]<\/span> What excites Jeff about growth hacking.<\/p>\n<p><span>[0:34:47]<\/span> Where Jeff finds data on his customers.<\/p>\n<blockquote><p>&#8220;The earlier you face the consumers head on the less time and money you&#8217;ll spend working on something that isn&#8217;t a fit with what they want&#8221; &#8211; Jeff Goldenberg<\/p><\/blockquote>\n<p><strong>The realities of being an entrepreneur<\/strong><\/p>\n<p><span>[0:35:45]<\/span> How to avoid making mistakes as an entrepreneur.<\/p>\n<p><span>[0:37:12]<\/span> How Jeff finds mentors.<\/p>\n<p><span>[0:38:37]<\/span> Overplaying risk and underplaying reward.<\/p>\n<p><span>[0:39:38]<\/span> The best day of the week to pitch for business.<\/p>\n<p><span>[0:40:03]<\/span> Where there are big opportunities for digital marketers today.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/UsCDG\" target=\"_blank\">&#8220;I think the future of growth hacking is bright&#8221; &#8211; Jeff Goldenberg<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.kickstarter.com\/projects\/insurgent\/the-growth-hackers-guide-to-the-galaxy\/description\" target=\"_blank\">Jeff&#8217;s new book <em>The Growth Hackers Guide To the Galaxy<\/em> on Kickstarter<\/a><\/li>\n<li><a href=\"http:\/\/tigertiger.co\/blog\/ultimate-growth-hacking-sourcebook\/\" target=\"_blank\">Mark Hayes blog post <em>The Ultimate Growth Hackers Source Book<\/em><\/a><\/li>\n<li><a href=\"https:\/\/twitter.com\/Jeff_Goldenberg\" target=\"_blank\">Jeff on Twitter<\/a><\/li>\n<li><a href=\"https:\/\/www.borrowell.com\/\" target=\"_blank\">Borrowell.com<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/068-three-tips-on-growth-hacking\/\" target=\"_blank\">Mattan Griffel on How To Kickstart Your Community Engagement With These 3 Tips on Growth Hacking<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/073-phil-pallen\/\" target=\"_blank\">Phil Pallen on Creating a Powerful Personal Brand<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/001-greg-hartle\/\" target=\"_blank\">Greg Hartle on Solving Problems with Curiosity, Resilience and Grit<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: What developers, artists creative start-up founders have in common The 3 pillars of getting started with growth hacking What the big opportunities are in digital marketing today How Jeff prepared for [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,39,87,32,81,35,6,2,66,82],"tags":[44,16,91,88,94,7,31,84,40,33,53,49,54],"class_list":{"0":"post-2448","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-entrepreneurs","7":"category-marketing","8":"category-marketing-and-branding","9":"category-mindset","10":"category-mindset-and-motivation","11":"category-motivation","12":"category-podcast","13":"category-podcast-show-notes","14":"category-relationships","15":"category-relationships-and-communication","16":"tag-business","17":"tag-career","18":"tag-creativity","19":"tag-crowdfunding","20":"tag-digital-marketing","21":"tag-entrepreneur","22":"tag-focus","23":"tag-growth-hacking","24":"tag-marketing","25":"tag-mindset","26":"tag-motivation","27":"tag-planning","28":"tag-relationships"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2448","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=2448"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2448\/revisions"}],"predecessor-version":[{"id":2525,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2448\/revisions\/2525"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=2448"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=2448"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=2448"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}