{"id":2713,"date":"2015-10-14T07:32:30","date_gmt":"2015-10-14T06:32:30","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=2713"},"modified":"2015-10-13T23:43:27","modified_gmt":"2015-10-13T22:43:27","slug":"094-sales-marketing-agony","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/094-sales-marketing-agony\/","title":{"rendered":"ICP 094 Why Sales and Marketing Can Be Agony For Creative People (with Joanna Penn)"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-2713\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-2713\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP094-sales-marketing-agony.mp3\">ICP 094 Why Sales and Marketing Can Be Agony For Creative People (with Joanna Penn)<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP094-sales-marketing-agony.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP094-sales-marketing-agony.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(Less than 9 minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP094-sales-marketing-agony.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>Why a creative business is not just about your art or product<\/li>\n<li>How to attract the right audience for you<\/li>\n<li>The most important decision you can make as a creative entrepreneur<\/li>\n<\/ul>\n<div id=\"attachment_2732\" style=\"width: 330px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ctt.ec\/5u3W8\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-2732\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/10\/ICP094-Joanna-Penn-marketing-love.jpg\" alt=\"Joanna Penn quote I define marketing as sharing what you love with people who want to hear about it\" width=\"320\" height=\"320\" class=\"size-full wp-image-2732\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/10\/ICP094-Joanna-Penn-marketing-love.jpg 320w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/10\/ICP094-Joanna-Penn-marketing-love-150x150.jpg 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/10\/ICP094-Joanna-Penn-marketing-love-300x300.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><p id=\"caption-attachment-2732\" class=\"wp-caption-text\">(Click image to Tweet quote)<\/p><\/div>\n<p><strong>Many creative people find the business of selling and marketing their work tricky.<\/strong><\/p>\n<p>Having ditched the corporate career some years ago, indie author, <a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/093-joanna-penn\/\" target=\"_blank\">Joanna Penn<\/a>, today makes a six-figure income selling her books in no less than 68 countries.<\/p>\n<p>So, what&#8217;s her secret?<\/p>\n<p>In this short action episode, Joanna shares what she has to offer about the mindset for those wishing to sell and market their own creative work.<\/p>\n<p><!--more-->Joanna is a New York Times and USA Today best-selling author who has self-published more than 14 fiction and non-fiction books of her own.<\/p>\n<blockquote><p>&#8220;I define marketing as sharing what you love with people who want to hear about it&#8221; &#8211; Joanna Penn<\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[0:01:04]<\/span> Introducing this short action episode with Joanna Penn.<\/p>\n<p><span>[0:01:50]<\/span> Why Joanna believe sales and marketing is tough for some creative people.<\/p>\n<p><span>[0:02:23]<\/span> How Joanna attracts more readers.<\/p>\n<p><span>[0:04:20]<\/span> The most important decision you can make as a creative entrepreneur.<\/p>\n<p><span>[0:04:59]<\/span> What you need to be thinking about and why sales is not just about the product.<\/p>\n<p><span>[0:05:50]<\/span> The income Joanna makes as an indie author.<\/p>\n<p><span>[0:06:41]<\/span> What Joanna tried before she became a successful author.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/Id5ee\" target=\"_blank\">&#8220;I get ten times the amount of money than most authors going through a traditional publisher&#8221; &#8211; Joanna Penn<\/a><\/p><\/blockquote>\n<h2><strong>Links and resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.thecreativepenn.com\/editors\/\" target=\"_blank\">The Creative Penn &#8211; Joanna&#8217;s website<\/a><\/li>\n<\/ul>\n<h2><strong>Joanna&#8217;s books:<\/strong>*<\/h2>\n<ul>\n<li><a href=\"http:\/\/amzn.to\/1PaGCeO\" target=\"_blank\"><em>Business for Authors: How to be an Author Entrepreneur<\/em><\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1je7mgT\" target=\"_blank\"><em>How To Make A Living With Your Writing: Books, Blogging and More<\/em><\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1PaGZWL\" target=\"_blank\"><em>How To Market A Book<\/em><\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/024-charlie-gilkey-strategic-planning\/\" target=\"_blank\">Why Strategic Planning Is Painful For Creative People<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/040-give-yourself-permission\/\" target=\"_blank\">How To Create The Business and Life You Deserve<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/014-tough-criticism\/\" target=\"_blank\">How To Deal With Tough Criticism<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>Good luck taking action today. <a title=\"How did you get on?\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/contact\/\">Let me know<\/a> how you get on!<\/p>\n<hr>\n<p>&nbsp;<br \/>\n<em>*Inspirational Creatives may be compensated by Amazon, at zero cost to you, if you choose to buy one of Joanna&#8217;s books. Thank you for your support!<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen (Less than 9 minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: Why a creative business is not just about your art or product How to attract the right audience for you The most important decision you can make [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,8,38,39,87,32,81,35,6,2,34],"tags":[92,36,44,46,25,40,33,53,54,18],"class_list":{"0":"post-2713","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-creativity","8":"category-entrepreneurs","9":"category-marketing","10":"category-marketing-and-branding","11":"category-mindset","12":"category-mindset-and-motivation","13":"category-motivation","14":"category-podcast","15":"category-podcast-show-notes","16":"category-writing","17":"tag-action","18":"tag-blogging","19":"tag-business","20":"tag-confidence","21":"tag-habits","22":"tag-marketing","23":"tag-mindset","24":"tag-motivation","25":"tag-relationships","26":"tag-writing"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2713","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=2713"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2713\/revisions"}],"predecessor-version":[{"id":2736,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2713\/revisions\/2736"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=2713"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=2713"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=2713"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}