{"id":2872,"date":"2016-01-08T07:35:44","date_gmt":"2016-01-08T07:35:44","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=2872"},"modified":"2016-01-08T14:48:58","modified_gmt":"2016-01-08T14:48:58","slug":"103-amy-schmittauer","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/103-amy-schmittauer\/","title":{"rendered":"ICP 103 Amy Schmittauer on How To Thrill People With Your Own Savvy Sexy Social Media Authority"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-2872\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-2872\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP103-amy-schmittauer.mp3\">ICP 103 Amy Schmittauer on How To Thrill People With Your Own Savvy Sexy Social Media Authority<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP103-amy-schmittauer.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP103-amy-schmittauer.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP103-amy-schmittauer.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How Amy made a tough career decision<\/li>\n<li>Why Amy nearly killed her podcast<\/li>\n<li>How to get started creating authority using video in social media<\/li>\n<li>When Amy came up with SavvySexySocial.com<\/li>\n<li>How to create long-term social media interest<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/01\/Amy-Schmittauer-480x480.png\" alt=\"Amy Schmittauer profile picture\" width=\"480\" height=\"480\" class=\"aligncenter size-full wp-image-2874\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/01\/Amy-Schmittauer-480x480.png 480w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/01\/Amy-Schmittauer-480x480-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/01\/Amy-Schmittauer-480x480-300x300.png 300w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\n<p>What Amy Schmittauer doesn&#8217;t know about social media marketing and digital branding for small business isn&#8217;t worth knowing.<\/p>\n<p>Offering tips on where to get started, what equipment to use, and what not to do, Amy explains why practice is important and why more content doesn&#8217;t mean more value.<\/p>\n<p>You&#8217;ll learn how you can develop your own authority with social media from where you are today.<\/p>\n<p>Amy also shares how she transitioned from a career in political science into digital marketing, social media and branding.<\/p>\n<p><!--more-->Concise, savvy and to-the-point, Amy reveals how a wedding film she shared inspired her to create a living doing what she loves with video and branding.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/bw6Wz\" target=\"_blank\">&#8220;When you start the day on somebody else&#8217;s terms I just think it&#8217;s very hard to be creative&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Savvy Sexy Social Media<\/strong><\/p>\n<p><span>[0:00:51]<\/span> Introducing Amy Schmittauer.<\/p>\n<p><span>[0:01:38]<\/span> Amy describes how she helps small businesses with their personal brand and digital marketing strategy.<\/p>\n<p><span>[0:02:47]<\/span> Amy explains who SavvySexySocial.Com is for.<\/p>\n<p><span>[0:03:38]<\/span> What Savvy, Sexy and Social mean to Amy.<\/p>\n<p><span>[0:03:45]<\/span> Why everyone is everyone else&#8217;s peer.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/QFcWn\" target=\"_blank\">&#8220;We really are, at a basic level, talking about relationship building&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<p><strong>Stop being so serious<\/strong><\/p>\n<p><span>[0:04:23]<\/span> Why Amy believes small business are becoming too serious with their branding.<\/p>\n<p><span>[0:05:33]<\/span> The importance of considering the (social media) context. <\/p>\n<p><span>[0:06:00]<\/span> How to get started with video in social media. <\/p>\n<p><span>[0:06:28]<\/span> Snap Chat, Vine and YouTube. Mobile devices.<\/p>\n<p><span>[0:06:42]<\/span> Why you shouldn&#8217;t worry about equipment until you&#8217;ve tried it first.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/apUqX\" target=\"_blank\">&#8220;Don&#8217;t buy the camera until you prove to yourself you&#8217;re going to use it&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<p><strong>Create something (just make sure it&#8217;s in HD)<\/strong><\/p>\n<p><span>[0:07:40]<\/span> Why more content does not mean more value.<\/p>\n<p><span>[0:08:00]<\/span> HD quality.<\/p>\n<p><span>[0:08:35]<\/span> How archives create long-term traffic.<\/p>\n<p><span>[0:09:08]<\/span> Repurposing content.<\/p>\n<p><span>[0:10:08]<\/span> Why consistency is more important than frequency.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/vU0wG\" target=\"_blank\">&#8220;More content does not mean more value&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<p><strong>How to overcome the fear of getting started<\/strong><\/p>\n<p><span>[0:10:53]<\/span> Amy shares some of the common challenges her audience experience.<\/p>\n<p><span>[0:12:57]<\/span> When Amy began making videos. Wedding inspiration.<\/p>\n<p><span>[0:14:16]<\/span> Why Amy doesn&#8217;t believe she is the techiest.<\/p>\n<p><span>[0:15:22]<\/span> Amy describes the moment when came up with SavvySexySocial.<\/p>\n<blockquote><p>&#8220;If you look at my calendar it looks a little bit obnoxious because there&#8217;s not any available time&#8221; &#8211; Amy Schmittauer<\/p><\/blockquote>\n<p><strong>Schedule everything<\/strong><\/p>\n<p><span>[0:16:02]<\/span> How Amy prepares herself for her creative work each day.<\/p>\n<p><span>[0:17:21]<\/span> Amy describes the evolution of the Marketing Lifestyle Show (now called the Social Authority Podcast) and why she nearly killed it.<\/p>\n<p><span>[0:18:20]<\/span> How to build authority.<\/p>\n<p><span>[0:19:46]<\/span> Why it&#8217;s important to listen to and pay attention to your own audience.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/dcmf6\" target=\"_blank\">&#8220;I believe you can produce your authority&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<p><strong>A long-decision making process<\/strong><\/p>\n<p><span>[0:20:39]<\/span> Amy shares how she transitioned from a career in political science into digital marketing, social media and branding.<\/p>\n<p><span>[0:21:57]<\/span> Making a tough decision.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/7b0ER\" target=\"_blank\">&#8220;Allow yourself to practice&#8230;the only way you&#8217;re going to get better is if you practice&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<p><strong>Anticipation and inspiration<\/strong><\/p>\n<p><span>[0:22:52]<\/span> Amy expresses why she is excited about speaking at Social Media Marketing World 2016.<\/p>\n<p><span>[0:23:56]<\/span> What Amy is looking forward to in 2016.<\/p>\n<p><span>[0:24:44]<\/span> What inspired Amy in the last week.<\/p>\n<p><span>[0:25:40]<\/span> What Amy is grateful for today.<\/p>\n<p><span>[0:26:12]<\/span> Where you can find out more about Amy and her work.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/X3wd8\" target=\"_blank\">&#8220;How do we use these tools as humans to be better humans?&#8221; &#8211; Amy Schmittauer<\/a><\/p><\/blockquote>\n<h2><strong>Links and resources mentioned in this episode:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.SavvySexySocial.Com\" target=\"_blank\">SavvySexySocial.Com<\/a><\/li>\n<li><a href=\"http:\/\/www.SocialAuthorityMembership.Com\" target=\"_blank\">SocialAuthorityMembership.Com<\/a><\/li>\n<li><a href=\"http:\/\/www.blab.im\/\" target=\"_blank\">Blab.IM<\/a><\/li>\n<li><a href=\"https:\/\/www.snapchat.com\/\" target=\"_blank\">Snapchat<\/a><\/li>\n<li><a href=\"https:\/\/vine.co\/\" target=\"_blank\">Vine<\/a><\/li>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/\" target=\"_blank\">Social Media Examiner<\/a><\/li>\n<h2><strong>Events mentioned in this episode:<\/strong><\/h2>\n<li><a href=\"http:\/\/www.socialmediaexaminer.com\/smmworld\/\" target=\"_blank\">Social Media Marketing World 2016<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/fanday\" target=\"_blank\">Rob on Blab<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/101-jonathan-tilley\/\" target=\"_blank\">Getting Messy with Jonathan Tilley: Embracing Failure<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/100-five-big-lessons-yestival-2015-reflections\/\" target=\"_blank\">My Five Biggest Lessons From 100 Podcast Episodes<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/099-michael-port\/\" target=\"_blank\">Stand Out and Steal The Show with Michael Port<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How Amy made a tough career decision Why Amy nearly killed her podcast How to get started creating authority using video in social media When Amy came up with SavvySexySocial.com How [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,4,39,87,6,2,66,82],"tags":[41,91,7,40,90,54,45,13,106],"class_list":{"0":"post-2872","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-inspirational-creatives","10":"category-marketing","11":"category-marketing-and-branding","12":"category-podcast","13":"category-podcast-show-notes","14":"category-relationships","15":"category-relationships-and-communication","16":"tag-branding","17":"tag-creativity","18":"tag-entrepreneur","19":"tag-marketing","20":"tag-podcast","21":"tag-relationships","22":"tag-social-media","23":"tag-startup","24":"tag-video"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2872","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=2872"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2872\/revisions"}],"predecessor-version":[{"id":2890,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/2872\/revisions\/2890"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=2872"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=2872"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=2872"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}