{"id":3224,"date":"2016-04-01T07:37:46","date_gmt":"2016-04-01T06:37:46","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=3224"},"modified":"2016-03-31T19:02:16","modified_gmt":"2016-03-31T18:02:16","slug":"127-ray-edwards","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/127-ray-edwards\/","title":{"rendered":"ICP 127 The Building Blocks For Selling Your Creative Work : How To Write Copy That Sells With Ray Edwards"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-3224\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3224\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP127-ray-edwards.mp3\">ICP 127 The Building Blocks For Selling Your Creative Work : How To Write Copy That Sells With Ray Edwards<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP127-ray-edwards.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP127-ray-edwards.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP127-ray-edwards.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How to sell without being \u201csalesy\u201d<\/li>\n<li>The building blocks of great copywriting<\/li>\n<li>How your story will help others<\/li>\n<li>What you are really selling<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/03\/Ray-Edwards-300x300.jpg\" alt=\"Ray Edwards profile picture smiling\" width=\"300\" height=\"300\" class=\"aligncenter size-full wp-image-3232\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/03\/Ray-Edwards-300x300.jpg 300w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/03\/Ray-Edwards-300x300-150x150.jpg 150w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>\n<p>Michael Hyatt claims that <strong>Ray Edwards<\/strong> is \u201cthe best copywriting teacher I know.\u201d<\/p>\n<p>As the founder of his own company, his marketing expertise has\u00a0helped sell a mind-blowing estimate of\u00a0$200 Million worth of products and services &#8211; all by helping others sell using the written word.<\/p>\n<p>With a new book out this week, <em>How To Write Copy That Sells<\/em>, Ray reveals how to sell your creative work ethically and to those that are interested.<\/p>\n<p>In this episode you\u2019ll learn more about\u00a0what copywriting is, discover\u00a0the building blocks of writing good copy, learn to sell your products and\u00a0services, and how the art of copywriting has changed from print media to\u00a0the age of the internet.<\/p>\n<p><!--more--><\/p>\n<p>Ray Edwards is a Copywriter, Author, Speaker, and the host of one the most popular Business Podcasts on iTunes.<\/p>\n<p>He&#8217;s worked with some of the most powerful voices in leadership and business today including <em>New York Times<\/em> best-selling authors such as\u00a0Michael Hyatt, Jeff Walker and Tony Robbins.<\/p>\n<p>He\u2019s also worked with authors Jack Canfield and Mark Victor Hansen who co-author the book, <em>Chicken Soup for The Soul<\/em>.<\/p>\n<blockquote><p>\u201cAny time we construct language in such a way that we\u2019re trying to persuade people to do something or to believe something then we\u2019re engaging in&#8230;.Copywriting\u201d &#8211; Ray Edwards<\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Copywriting<\/strong><\/p>\n<p><span>[00:42]<\/span> Introducing Ray Edwards.<\/p>\n<p><span>[01:31]<\/span> Ray describes how he serves and why.<\/p>\n<p><span>[02:18]<\/span> What Copywriting is.<\/p>\n<p><span>[03:22]<\/span> How to sell without being \u201csalesy.\u201d<\/p>\n<p><span>[04:50]<\/span> Gravitational and attractive marketing.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/f05b3\" target=\"_blank\">\u201cManipulation is something you do to people &#8211; persuasion is something you do for people\u201d &#8211; Ray Edwards<\/a><\/p><\/blockquote>\n<p><strong>Writing with enthusiasm for interest<\/strong><\/p>\n<p><span>[05:31]<\/span> The 15 building blocks of good copy.<\/p>\n<p><span>[06:14]<\/span> The earliest selling through the internet.<\/p>\n<p><span>[06:48]<\/span> What the job of the headline is.<\/p>\n<p><span>[07:33]<\/span> Ray shares an example of a classic headline. John Caples.<\/p>\n<p><span>[08:38]<\/span> The opening or the lead.<\/p>\n<p><strong>A method for writing great copy<\/strong><\/p>\n<p><span>[09:14]<\/span> The P.A.S.T.O.R. framework.<\/p>\n<p><span>[10:57]<\/span> The problem that Batman vs. Superman is solving.<\/p>\n<p><span>[12:25]<\/span> What is the cost of not solving a problem.<\/p>\n<p><span>[13:11]<\/span> Supporting your customer\u2019s aspirations.<\/p>\n<p><span>[13:49]<\/span> How your story helps others.<\/p>\n<p><span>[16:26]<\/span> What you are really selling.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/QcXVU\" target=\"_blank\">\u201cThe more you think you are not stuck in your own mind the more you really are\u201d &#8211; Ray Edwards<\/a><\/p><\/blockquote>\n<p><strong>Language<\/strong><\/p>\n<p><span>[17:45]<\/span> Why it\u2019s important to speak the language of your people.<\/p>\n<p><span>[18:58]<\/span> What could make you an outsider.<\/p>\n<p><span>[21:00]<\/span> How to get to know your market.<\/p>\n<p><span>[22:23]<\/span> Ray shares how the art of copywriting has changed with the internet.<\/p>\n<p><span>[23:25]<\/span> How media has changed.<\/p>\n<p><span>[23:53]<\/span> The author, James Paterson.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/jdfeC\" target=\"_blank\">\u201cWe need to be speaking the language of the people to whom we are communicating\u201d &#8211; Ray Edwards<\/a><\/p><\/blockquote>\n<p><strong>How to write copy that sells<\/strong><\/p>\n<p><span>[24:41]<\/span> Ray describes the moment when he came up with the idea for his new book.<\/p>\n<p><span>[25:15]<\/span> Ray\u2019s publisher, Morgan James.<\/p>\n<p><span>[26:54]<\/span> The biggest challenge for Ray writing his new book.<\/p>\n<p><span>[27:49]<\/span> Two books that have inspired Ray recently.<\/p>\n<p><span>[30:07]<\/span> What Ray is grateful for today.<\/p>\n<p><span>[30:53]<\/span> Ray offers a final piece of advice.<\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.rayedwards.com\/\" target=\"_blank\">Ray Edwards website<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1TlrRHQ\" target=\"_blank\">Michael Hyatt\u2019s book <em>Living Forward<\/em><\/a>*<\/li>\n<li><a href=\"http:\/\/amzn.to\/1MEqoek\" target=\"_blank\">Shawn Coyne\u2019s book <em>The Story Grid<\/em><\/a>*<\/li>\n<li><a href=\"http:\/\/www.stevenpressfield.com\/\" target=\"_blank\">Steven Pressfield<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/099-michael-port\/\" target=\"_blank\">Stand Out and Steal The Show with Michael Port<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/081-jeff-goldenberg\/\" target=\"_blank\">Jeff Goldenberg on Creative Digital Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/094-sales-marketing-agony\/\" target=\"_blank\">Why Sales and Marketing Can Be Agony For Creative People with Joanna Penn<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/095-kevin-kruse\/\" target=\"_blank\">Kevin Kruse on The 15 Secrets and Habits of Highly Successful People<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/039-chris-brogan\/\" target=\"_blank\">Chris Brogan on Owning The Game You Want To Win<\/a><\/li>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n<hr \/>\n<p><em>*Inspirational Creatives may be compensated, at zero cost to you, if you choose to buy one of these books.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How to sell without being \u201csalesy\u201d The building blocks of great copywriting How your story will help others What you are really selling Michael Hyatt claims that Ray Edwards is \u201cthe [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,38,4,39,87,32,81,6,2,23,66,82,34],"tags":[36,44,120,7,40,33,90,45,19,18],"class_list":{"0":"post-3224","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-creativity","7":"category-entrepreneurs","8":"category-inspirational-creatives","9":"category-marketing","10":"category-marketing-and-branding","11":"category-mindset","12":"category-mindset-and-motivation","13":"category-podcast","14":"category-podcast-show-notes","15":"category-productivity","16":"category-relationships","17":"category-relationships-and-communication","18":"category-writing","19":"tag-blogging","20":"tag-business","21":"tag-copywriting","22":"tag-entrepreneur","23":"tag-marketing","24":"tag-mindset","25":"tag-podcast","26":"tag-social-media","27":"tag-storytelling","28":"tag-writing"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=3224"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3224\/revisions"}],"predecessor-version":[{"id":3238,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3224\/revisions\/3238"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=3224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=3224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=3224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}