{"id":3241,"date":"2016-04-06T07:36:26","date_gmt":"2016-04-06T06:36:26","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=3241"},"modified":"2016-04-05T22:36:30","modified_gmt":"2016-04-05T21:36:30","slug":"128-what-your-customers-want","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/128-what-your-customers-want\/","title":{"rendered":"ICP 128 How To Learn What Your Customers Really Want By Understanding Your Community Better (with Ray Edwards)"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-3241\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3241\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP128-what-your-customers-really-want.mp3\">ICP 128 How To Learn What Your Customers Really Want By Understanding Your Community Better (with Ray Edwards)<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP128-what-your-customers-really-want.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP128-what-your-customers-really-want.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(Less than 8 minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP128-what-your-customers-really-want.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>What the biggest problem creatives is when understanding their customers<\/li>\n<li>What to do to overcome the big challenges of understanding your market<\/li>\n<li>Why what people say in a survey is different to what they actually do<\/li>\n<\/ul>\n<div id=\"attachment_3242\" style=\"width: 330px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/ctt.ec\/K2ffO\" rel=\"attachment wp-att-3242\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-3242\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/04\/ICP-128-Ray-Edwards-Stuck-In-Your-Mind.jpg\" alt=\"Ray Edwards quote the more you think you are not stuck in your own mind the more you really are\" width=\"320\" height=\"320\" class=\"size-full wp-image-3242\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/04\/ICP-128-Ray-Edwards-Stuck-In-Your-Mind.jpg 320w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/04\/ICP-128-Ray-Edwards-Stuck-In-Your-Mind-150x150.jpg 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/04\/ICP-128-Ray-Edwards-Stuck-In-Your-Mind-300x300.jpg 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a><p id=\"caption-attachment-3242\" class=\"wp-caption-text\">(Click image to Tweet)<\/p><\/div>\n<p>Copywriting expert, <a href=\"http:\/\/www.rayedwards.com\/\" target=\"_blank\">Ray Edwards<\/a>, shares how to learn what your customers really want by understanding your community, audience and market better.<\/p>\n<p>In this episode, you\u2019ll learn how to find where your community are offering deep insights and, more importantly, what to look for.<\/p>\n<p>You\u2019ll also hear what the biggest challenge is for creative people trying to understand their market and what to do about it.<\/p>\n<p><!--more-->Ray Edwards is a Copywriter, Author, Speaker, and has worked with best-selling authors including Michael Hyatt, Dan Miller, Jeff Walker and Tony Robbins.<\/p>\n<p>He\u2019s also worked with Jack Canfield and Mark Victor Hansen who co-author the book, <em>Chicken Soup for The Soul<\/em>.<\/p>\n<p>In episode <a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/127-ray-edwards\/\" target=\"_blank\">127<\/a>, Ray shared how you can sell your creative work ethically and more effectively to those that are genuinely interested.<\/p>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[00:40]<\/span> Introducing this short action episode with Ray Edwards.<\/p>\n<p><span>[01:05]<\/span> Ray shares his first tip on how to better understand your audience or market.<\/p>\n<p><span>[02:38]<\/span> How to overcome the big problem creative people have trying to understand their community.<\/p>\n<p><span>[04:40]<\/span> Ray offers another way to get to know your customers, audience and market better.<\/p>\n<p><span>[05:22]<\/span> An example of where your community are offering deep insights.<\/p>\n<p><span>[06:03]<\/span> Summarising how to understand your customers, audience, market and community better.<\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.rayedwards.com\/\" target=\"_blank\">Ray Edwards website<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/127-ray-edwards\/\" target=\"_blank\">Ray Edwards (full interview &#8211; episode 127)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/103-amy-schmittauer\/\" target=\"_blank\">How To Thrill People With Your Social Media Authority<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/094-sales-marketing-agony\/\" target=\"_blank\">Why Sales and Marketing Can Be Agony For Creative People<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>Good luck taking action today. <a title=\"How did you get on?\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/contact\/\">Let me know<\/a> how you get on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen (Less than 8 minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: What the biggest problem creatives is when understanding their customers What to do to overcome the big challenges of understanding your market Why what people say in [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,39,87,32,81,6,2,66,82],"tags":[92,122,24,121,31,25,123,40,54,45],"class_list":{"0":"post-3241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-marketing","8":"category-marketing-and-branding","9":"category-mindset","10":"category-mindset-and-motivation","11":"category-podcast","12":"category-podcast-show-notes","13":"category-relationships","14":"category-relationships-and-communication","15":"tag-action","16":"tag-audience","17":"tag-curiosity","18":"tag-customers","19":"tag-focus","20":"tag-habits","21":"tag-market","22":"tag-marketing","23":"tag-relationships","24":"tag-social-media"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=3241"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3241\/revisions"}],"predecessor-version":[{"id":3249,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3241\/revisions\/3249"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=3241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=3241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=3241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}