{"id":3396,"date":"2016-05-20T07:35:38","date_gmt":"2016-05-20T06:35:38","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=3396"},"modified":"2016-05-19T23:07:50","modified_gmt":"2016-05-19T22:07:50","slug":"141-stephen-key","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/141-stephen-key\/","title":{"rendered":"ICP 141 Transforming Your Ideas Into Reality and Royalties With Product Artist Stephen Key"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-3396\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3396\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP141-stephen-key.mp3\">ICP 141 Transforming Your Ideas Into Reality and Royalties With Product Artist Stephen Key<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP141-stephen-key.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP141-stephen-key.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP141-stephen-key.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>The one lesson Stephen learned from his Dad about creating a living he loves<\/li>\n<li>How to get your ideas out of your head and into the world<\/li>\n<li>How to scale your ideas globally<\/li>\n<li>How the royalty and licensing process works<\/li>\n<li>Why act quickly<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-3397\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/05\/Stephen-Key-e1463687072965.jpg\" alt=\"Stephen Key smiling profile picture\" width=\"573\" height=\"720\" \/>\n<p><strong>Stephen Key<\/strong> is an award-winning product artist and intellectual property strategist.<\/p>\n<p>His products have been endorsed by Michael Jordan, Alex Trebek, and Taylor Swift and have sold at Disney stores and theme parks across the globe.<\/p>\n<p>He has licensed more than 20 products in the past 35 years.<\/p>\n<p>In this episode, Stephen reveals how he has made a living from his ideas and how he helps others to do the same.<\/p>\n<p><!--more--><\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/9_ad8\" target=\"_blank\">\u201cYou never know where your imagination is going to go\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Exercising creative muscle<\/strong><\/p>\n<p><span>[00:42]<\/span> Introducing Stephen Key.<\/p>\n<p><span>[01:28]<\/span> Stephen describes who he is and how he likes to spend his time.<\/p>\n<p><span>[02:13]<\/span> Product design and what a product artist is.<\/p>\n<p><span>[03:13]<\/span> Why working with his hands is rewarding for Stephen.<\/p>\n<p><span>[04:13]<\/span> What creativity means to Stephen.<\/p>\n<p><span>[04:51]<\/span> Why being curious is important.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/DGvUq\" target=\"_blank\">\u201cHave fun and every once in a while something magic happens\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<p><strong>A sense of wonder<\/strong><\/p>\n<p><span>[05:45]<\/span> How Stephen approaches his creative work.<\/p>\n<p><span>[07:00]<\/span> Stephen describes how he first got started.<\/p>\n<p><span>[08:17]<\/span> Spinformation: rotating labels. Michael Jordan.<\/p>\n<p><span>[08:50]<\/span> When Stephen came up with his first successful idea.<\/p>\n<p><span>[10:26]<\/span> Stephen describes Pull-through marketing.<\/p>\n<p><span>[11:06]<\/span> What Stephen\u2019s early career has taught him.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/7c6S3\" target=\"_blank\">\u201cYou have to test your ideas very very quickly&#8230;and see if people want them\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<p><strong>Passion<\/strong><\/p>\n<p><span>[11:42]<\/span> The most important lesson Stephen has ever learned.<\/p>\n<p><span>[12:17]<\/span> What Stephen learned from his Dad about creating a lifestyle he loves.<\/p>\n<p><span>[14:21]<\/span> How Stephen manages work life balance.<\/p>\n<p><span>[15:38]<\/span> What excites him about his work.<\/p>\n<p><span>[15:53]<\/span> How Stephen helps others using his ten step system.<\/p>\n<blockquote><p>\u201cI should have given up many, many times&#8230;but it was so important to me&#8230;and I thought it was the only thing I thought I could be possibly good at\u201d &#8211; Stephen Key<\/p><\/blockquote>\n<p><strong>No risk entrepreneurship<\/strong><\/p>\n<p><span>[17:45]<\/span> What motivates Stephen.<\/p>\n<p><span>[18:56]<\/span> Becoming pro.<\/p>\n<p><span>[20:36]<\/span> How to compete.<\/p>\n<p><span>[22:29]<\/span> The benefit of being on the outside.<\/p>\n<p><span>[23:34]<\/span> Stephen describes the royalty and licensing process.<\/p>\n<p><span>[24:54]<\/span> Why it\u2019s important to not present yourself as a manufacturer.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/7b51q\" target=\"_blank\">\u201cSome ideas will be very profitable, a lot of ideas will be average and some won\u2019t make any money at all&#8230;\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<p><strong>Being in the business of solving problems<\/strong><\/p>\n<p><span>[26:00]<\/span> How to get your ideas out of your head and into the world.<\/p>\n<p><span>[27:56]<\/span> Stephen talks about the importance of pace.<\/p>\n<p><span>[29:00]<\/span> Being a no-risk entrepreneur.<\/p>\n<p><span>[29:42]<\/span> Why it\u2019s important to know your audience.<\/p>\n<p><span>[31:27]<\/span> What Stephen does to get to know his own audience.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/chQ61\" target=\"_blank\">\u201cWhen I first started out I think I made every mistake you could possibly make but it didn\u2019t stop me\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<p><strong>Creativity will keep you young<\/strong><\/p>\n<p><span>[32:35]<\/span> What has inspired Stephen recently.<\/p>\n<p><span>[33:53]<\/span> What Stephen is grateful for today.<\/p>\n<p><span>[35:47]<\/span> How you can connect with Stephen.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/0p8Cn\" target=\"_blank\">\u201cCreativity will keep you young forever\u201d &#8211; Stephen Key<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/inventright.com\/stephens-products\" target=\"_blank\">Stephen\u2019s products<\/a><\/li>\n<li><a href=\"http:\/\/InventRight TV\" target=\"_blank\">InventRightTV<\/a><\/li>\n<li><a href=\"http:\/\/www.inventright.com\/\" target=\"_blank\">InventRight<\/a><\/li>\n<li><a href=\"https:\/\/www.linkedin.com\/in\/stephenmkey\" target=\"_blank\">Stephen on LinkedIn<\/a><\/li>\n<li><a href=\"http:\/\/www.spinlabels.com\/\" target=\"_blank\">Spin Labels<\/a><\/li>\n<\/ul>\n<h2><strong>Books mentioned in this episode:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.amazon.com\/Stephen-Key\/e\/B004EHJINU\" target=\"_blank\">Stephen&#8217;s Amazon Author Page<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1TJBdJl\" target=\"_blank\">Ryan Holiday&#8217;s The Obstacle Is The Way (UK Amazon affiliate link)<\/a><\/li>\n<li><a href=\"http:\/\/amzn.to\/1U2I5RG\" target=\"_blank\">Ryan Holiday&#8217;s The Obstacle Is The Way (US Amazon affiliate link)<\/a><\/li>\n<\/ul>\n<h2><strong>Further reading:<\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li><a href=\"http:\/\/www.inc.com\/author\/stephen-key\" target=\"_blank\">Stephen on Inc.com<\/a><\/li>\n<li><a href=\"http:\/\/www.entrepreneur.com\/author\/stephen-key\" target=\"_blank\">Stephen on Entrepreneur.com<\/a><\/li>\n<\/ul>\n<h2><strong>Other quotes from this episode (click to tweet:)<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/ctt.ec\/k5Q7n\">\u201c..asking yourself why does it have to be this way?\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/7GSYx\">\u201cIt\u2019s the journey you really need to embrace\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/c1fec\">\u201cIt\u2019s a passion &#8211; it\u2019s just something you don\u2019t stop thinking about\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/3QW4a\">\u201cI think luck happens when you\u2019re just the last man standing\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/9rtag\">\u201cIt\u2019s a new day to be an entrepreneur\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/g3bLe\">\u201cYou\u2019re basically just renting an idea to a company\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/q5j2E\">\u201cI call it being a no-risk entrepreneur\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/bP3db\">\u201cIt was not a straight path\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/9Lb4d\">\u201cI\u2019ve met some wonderful people along the way\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/Ld75j\">\u201cWe\u2019re so much more motivated than those working for those companies\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/bb6fT\">\u201cI believe in giving it away&#8230;\u201d<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/081-jeff-goldenberg\/\" target=\"_blank\">Jeff Goldenberg on Entrepreneurship and Creative Digital Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/067-mattan-griffel\/\" target=\"_blank\">Mattan Griffel on Creating A Life Long Learning Experience<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/095-kevin-kruse\/\" target=\"_blank\">Kevin Kruse on The 15 Secrets and Habits of Highly Successful People<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/065-jyotsna-ramachandran\/\" target=\"_blank\">Jyotsna Ramachandran on Creating a Job Escape Plan and Publishing For Kindle<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: The one lesson Stephen learned from his Dad about creating a living he loves How to get your ideas out of your head and into the world How to scale your [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,32,81,6,2],"tags":[91,24,7,33,53,14,54,13],"class_list":{"0":"post-3396","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-mindset","10":"category-mindset-and-motivation","11":"category-podcast","12":"category-podcast-show-notes","13":"tag-creativity","14":"tag-curiosity","15":"tag-entrepreneur","16":"tag-mindset","17":"tag-motivation","18":"tag-passion","19":"tag-relationships","20":"tag-startup"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3396","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=3396"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3396\/revisions"}],"predecessor-version":[{"id":3409,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3396\/revisions\/3409"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=3396"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=3396"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=3396"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}