{"id":3437,"date":"2016-06-03T07:39:33","date_gmt":"2016-06-03T06:39:33","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=3437"},"modified":"2016-06-03T00:40:48","modified_gmt":"2016-06-02T23:40:48","slug":"145-tony-brown","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/145-tony-brown\/","title":{"rendered":"ICP 145 Avoiding The Trap Every Creative Entrepreneur And Business Owner Falls Into : Standard Procedure With Tony Brown"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-3437\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3437\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP145-tony-brown.mp3\">ICP 145 Avoiding The Trap Every Creative Entrepreneur And Business Owner Falls Into : Standard Procedure With Tony Brown<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"\" href=\"#\">Share<\/a>\n\t\t\t\t<div class=\"webui-popover-content share-buttons\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.inspirationalcreatives.com\/podcast\/145-tony-brown\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=ICP+145+Avoiding+The+Trap+Every+Creative+Entrepreneur+And+Business+Owner+Falls+Into+%3A+Standard+Procedure+With+Tony+Brown -&url=https:\/\/www.inspirationalcreatives.com\/podcast\/145-tony-brown\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"\" href=\"http:\/\/getpodcast.reviews\/id\/946035760\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP145-tony-brown.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP145-tony-brown.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP145-tony-brown.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>The trap that every small business owner and creative entrepreneur falls into<\/li>\n<li>How Tony kept himself together during one of his most challenging times<\/li>\n<li>How Tony\u2019s mindset has changed towards money<\/li>\n<li>How Tony planned his finances before he left his steady job<\/li>\n<li>How Tony was able to travel around Jamaica and run his business<\/li>\n<li>The power of having of a blog and a podcast<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-3445\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/05\/Tony-Brown-Profile-Pic.jpg\" alt=\"Tony Brown profile picture\" width=\"678\" height=\"617\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/05\/Tony-Brown-Profile-Pic.jpg 678w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2016\/05\/Tony-Brown-Profile-Pic-300x273.jpg 300w\" sizes=\"auto, (max-width: 678px) 100vw, 678px\" \/><br \/>\nIf you\u2019re a creative entrepreneur or business owner you could be at great risk of getting trapped.<\/p>\n<p>In this episode, <em>Standard Procedure<\/em> author, <a href=\"http:\/\/www.tonylbrown.com\/\" target=\"_blank\">Tony Brown<\/a>, shares what he knows about scaling ideas and business in a world full of challenges, fear and ego.<\/p>\n<p>Having taken the leap from local authority employee to full-time freelancer when faced with budget cuts and challenging circumstances, Tony shares how he has created his own success through the power of connections, a blog and a podcast.<\/p>\n<p><!--more-->Tony shares his experience as a strategy coach and director of three businesses: revealing what he has learnt so far.\u00a0He highlights the great benefits of sharing what you know, and working with the right people.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/Dw3BU\">\u201cWhat\u2019s the worst that could happen?\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Youth work without a safety net<\/strong><\/p>\n<p><span>[00:41]<\/span> Introducing Tony Brown.<\/p>\n<p><span>[03:20]<\/span> Tony describes how youth work is a big part of his life today.<\/p>\n<p><span>[04:38]<\/span> Challenging times when Tony experienced losing most of his work force.<\/p>\n<p><span>[05:27]<\/span> When Tony\u2019s job was at risk.<\/p>\n<p><span>[06:02]<\/span> Advice from a former colleague about taking the leap.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/yj3c8\">\u201cYouth work is very much ingrained in me\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<p><strong>Youth Work Toolbox<\/strong><\/p>\n<p><span>[07:05]<\/span> Where Tony\u2019s entrepreneurial journey began.<\/p>\n<p><span>[07:43]<\/span> Tony shares the reality of making the transition from corporate employee to self-employed freelancer.<\/p>\n<p><span>[09:35]<\/span> The power of having a blog and a podcast. Scary moments.<\/p>\n<p><span>[11:11]<\/span> How Tony kept himself together during one of his most challenging times.<\/p>\n<p><span>[13:45]<\/span> How Tony\u2019s mindset has changed towards money.<\/p>\n<p><span>[15:17]<\/span> How Tony planned his finances before he left his steady job.<\/p>\n<blockquote><p>\u201cThe workload was huge&#8230;I thought&#8230;If I can work at this level in my own business I must be able to create something&#8230;that can feed us and sustain us\u201d &#8211; Tony Brown<\/p><\/blockquote>\n<p><strong>Standard Procedure<\/strong><\/p>\n<p><span>[15:55]<\/span> Who Tony\u2019s new book, <em>Standard Procedure<\/em>, is for.<\/p>\n<p><span>[16:50]<\/span> The major challenge and breakthrough Tony had as a business owner.<\/p>\n<p><span>[18:30]<\/span> How Tony was able to travel around Jamaica and run his business.<\/p>\n<p><span>[19:15]<\/span> Tony shares the story of someone who hadn\u2019t had a holiday for five years.<\/p>\n<p><span>[20:20]<\/span> The trap that every small business owner and creative entrepreneur falls into.<\/p>\n<p><span>[22:18]<\/span> Ego. Fear. Tony talks about being meticulous about his brand.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/dbA5a\">\u201cIt\u2019s one of the best things I\u2019ve ever done\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<p><strong>Long-term mindset<\/strong><\/p>\n<p><span>[23:40]<\/span> How standard procedures can help you to scale your business.<\/p>\n<p><span>[25:38]<\/span> How having a robust recruitment process can benefit you and others.<\/p>\n<p><span>[26:40]<\/span> Your role as a business owner. Being clear on the roles of others.<\/p>\n<p><span>[28:20]<\/span> Tony describes his use of software to automate pieces of his recruitment process.<\/p>\n<p><span>[30:20]<\/span> Using Google Hangouts to have team catch-ups.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/yMZe5\">\u201cIt\u2019s about equipping people&#8230;we\u2019re investing in people\u2019s lives\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<p><strong>Tools, tips and resources<\/strong><\/p>\n<p><span>[31:00]<\/span> Tony shares his best tips for anyone looking to scale their business.<\/p>\n<p><span>[32:30]<\/span> The problem with keeping everything in your head.<\/p>\n<p><span>[34:00]<\/span> Tony\u2019s best tool for mapping out your tasks, procedures and processes.<\/p>\n<p><span>[35:35]<\/span> What Tony learned from writing his new book, <em>Standard Procedure.<\/em><\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/ofuLf\">\u201cIt\u2019s a great feeling&#8230;to help someone\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<p><strong>Learning curves<\/strong><\/p>\n<p><span>[37:35]<\/span> Why writing and publishing is different from marketing and promotion.<\/p>\n<p><span>[38:24]<\/span> Tony shares what excites him most about his work today.<\/p>\n<p><span>[40:19]<\/span> Tony reveals news about his new podcast, Business Systems Explored.<\/p>\n<p><span>[42:25]<\/span> What\u2019s next for Tony.<\/p>\n<p><span>[43:14]<\/span> Where you can learn more about Tony and his new book.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/439p4\">\u201cThat\u2019s what your role is as the business owner&#8230;helping people to be the best they can be\u201d &#8211; Tony Brown<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.tonylbrown.com\/\" target=\"_blank\">Tony&#8217;s website<\/a><\/li>\n<li><a href=\"http:\/\/www.tonylbrown.com\/book\" target=\"_blank\">Tony&#8217;s book &#8211; <em>Standard Procedure<\/em><\/a><\/li>\n<li><a href=\"http:\/\/www.youthworktoolbox.com\" target=\"_blank\">Youth Work Toolbox<\/a><\/li>\n<\/ul>\n<h2><strong>Other quotes from this episode (click to tweet:)<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/ctt.ec\/BM918\">\u201cI\u2019ve now got to make this work\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/Rt5uE\">\u201cI\u2019ve done it&#8230;so can you\u201d<\/a><\/li>\n<li><a href=\"http:\/\/ctt.ec\/XZg_u\">\u201cThere will be times when money\u2019s not coming in but money\u2019s going out&#8230;\u201d<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/121-amanda-cook\/\" target=\"_blank\">From Corporate Employee to Thriving Wellpreneur with Amanda Cook<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/144-writers-block-writing-challenges\/\" target=\"_blank\">Overcoming Writers Block and Other Writing Challenges (with Ani Alexander)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/135-colin-gray\/\" target=\"_blank\">Colin Gray on Creating Podcasts With A Passion<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: The trap that every small business owner and creative entrepreneur falls into How Tony kept himself together during one of his most challenging times How Tony\u2019s mindset has changed towards money [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,4,32,81,35,6,2,76,66,82],"tags":[36,44,16,7,31,22,25,33,53,28,90,54],"class_list":{"0":"post-3437","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-entrepreneurs","7":"category-inspirational-creatives","8":"category-mindset","9":"category-mindset-and-motivation","10":"category-motivation","11":"category-podcast","12":"category-podcast-show-notes","13":"category-podcasting","14":"category-relationships","15":"category-relationships-and-communication","16":"tag-blogging","17":"tag-business","18":"tag-career","19":"tag-entrepreneur","20":"tag-focus","21":"tag-great-work","22":"tag-habits","23":"tag-mindset","24":"tag-motivation","25":"tag-overwhelm","26":"tag-podcast","27":"tag-relationships"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3437","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=3437"}],"version-history":[{"count":3,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3437\/revisions"}],"predecessor-version":[{"id":3484,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3437\/revisions\/3484"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=3437"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=3437"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=3437"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}