{"id":3564,"date":"2016-09-09T13:05:03","date_gmt":"2016-09-09T12:05:03","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=3564"},"modified":"2016-09-09T16:12:09","modified_gmt":"2016-09-09T15:12:09","slug":"151-steve-palfreyman","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/151-steve-palfreyman\/","title":{"rendered":"ICP 151 Falling In Love With Your Audience Again With Music Launch Hub Founder Steve Palfreyman"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-3564\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-3564\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">0:51:07<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP151-steve-palfreyman.mp3\">ICP 151 Falling In Love With Your Audience Again With Music Launch Hub Founder Steve Palfreyman<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP151-steve-palfreyman.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP151-steve-palfreyman.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP151-steve-palfreyman.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How Steve created an online virtual summit for musicians<\/li>\n<li>The importance of empathy as an artist<\/li>\n<li>How to learn from difficult times to move forward<\/li>\n<li>Why it\u2019s not always about the end results<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman.png\" alt=\"Steve Palfreyman profile picture vinyl\" width=\"459\" height=\"480\" class=\"aligncenter size-full wp-image-2434\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman.png 459w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2015\/08\/Steve-Palfreyman-287x300.png 287w\" sizes=\"auto, (max-width: 459px) 100vw, 459px\" \/>\n<p>Who doesn\u2019t love music?<\/p>\n<p>I haven\u2019t met anyone who doesn\u2019t love music (yet.)<\/p>\n<p>Neither has today&#8217;s podcast guest.<\/p>\n<p>Previous guest, musician and entrepreneur, <a href=\"http:\/\/www.stevepalfreyman.com\/\" target=\"_blank\">Steve Palfreyman<\/a>, has fallen in love with audience again.<\/p>\n<p>He\u2019s back on the Inspirational Creatives podcast today talking about his new virtual summit for musicians.<\/p>\n<p>But you don\u2019t need to be a musician to appreciate this interview.<\/p>\n<p><!--more-->We talk about what it takes to create great value for your community as well as some of the challenges and benefits that come with doing so.<\/p>\n<p>You see, Steve can\u2019t imagine a life without music.<\/p>\n<p>Music has helped him with adversity, pain, shyness and his own mother\u2019s depression.<\/p>\n<p>So it may be no surprise he\u2019s attracted and built a community of, and for, musicians to help them with their own creative aims and success.<\/p>\n<p>He\u2019s found some of the very best experts in the music industry and he\u2019s sharing their wisdom for free &#8211; for anyone who wants to learn.<\/p>\n<p>Whilst many of us may have heard of an online virtual summit, we\u2019re not always clear on what they are and how they can serve a community.<\/p>\n<p>And he\u2019s not doing this alone; he\u2019s involving his community. <\/p>\n<p>They are exploring their creative processes together.<\/p>\n<p>In this episode we talk about the mindset behind creating a summit and what inspired Steve to serve his audience in this way.<\/p>\n<p>We also talk about what music means to him and the importance of empathy in his most open interview yet.<\/p>\n<p>Hear why Steve believe artists are incredibly empathetic people and how they can use this to their advantage.<\/p>\n<p>You\u2019ll also learn why Steve wishes he had started creating this summit one year ago, and why you need to get started on your big ideas now.<\/p>\n<p>Learn from your successes, learn from your failures, learn from Steve.<\/p>\n<p>Learn to fall in love with your audience and community again.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/kZE3U\" target=\"_blank\">\u201cThe world can open up to you if you put in effort\u201d &#8211; Steve Palfreyman<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Music<\/strong><\/p>\n<p><span>[00:40]<\/span> Welcome back Steve Palfreyman from episode 077.<\/p>\n<p><span>[03:12]<\/span> Why Steve considers himself as a musician first and foremost.<\/p>\n<p><span>[05:00]<\/span> What music means to Steve.<\/p>\n<p><span>[05:50]<\/span> Steve talks about being a shy kid.<\/p>\n<p><span>[07:45]<\/span> Wanting to be part of something successful.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/Ad9Hc\" target=\"_blank\">\u201cDon\u2019t sink stacks of cash into your record until&#8230;you\u2019ve got an audience that is all ready to consume it\u201d &#8211; Steve Palfreyman<\/a><\/a><\/p><\/blockquote>\n<p><strong>Marketing, empathy and adversity<\/strong><\/p>\n<p><span>[08:38]<\/span> Giving more and getting interested in marketing.<\/p>\n<p><span>[09:42]<\/span> How Steve\u2019s journey led to creating an online virtual summit for musicians.<\/p>\n<p><span>[12:45]<\/span> Steve talks about artists being empathetic.<\/p>\n<p><span>[13:52]<\/span> Steve\u2019s parents.<\/p>\n<p><span>[14:52]<\/span> Why Steve doesn\u2019t listen to lyrics.<\/p>\n<p><span>[15:31]<\/span> How Steve\u2019s mother\u2019s depression affected him.<\/p>\n<p><span>[17:05]<\/span> How music has helped Steve through adversity.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/pMEQ0\" target=\"_blank\">\u201cEven pain&#8230; can make some amazing things happen&#8230;I don\u2019t think there\u2019s always just bad stuff in stuff that is difficult\u201d &#8211; Steve Palfreyman<\/a><\/a><\/p><\/blockquote>\n<p><strong>Creating a virtual summit for musicians<\/strong><\/p>\n<p><span>[20:02]<\/span> What inspired Steve to create an online virtual summit for his audience.<\/p>\n<p><span>[21:50]<\/span> Asking meaningful questions.<\/p>\n<p><span>[24:00]<\/span> What has kept Steve motivated whilst creating his summit for musicians.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/bw2YM\" target=\"_blank\">\u201cTake the moment and do the difficult reflection&#8230;\u201d &#8211; Steve Palfreyman<\/a><\/a><\/p><\/blockquote>\n<p><strong>Building a community for musicians<\/strong><\/p>\n<p><span>[24:47]<\/span> Steve talks about falling in love with audience again.<\/p>\n<p><span>[27:07]<\/span> Early feedback.<\/p>\n<p><span>[29:00]<\/span> Tough challenges and making early decisions.<\/p>\n<p><span>[31:00]<\/span> Why Steve wishes he had started one year earlier.<\/p>\n<p><span>[31:50]<\/span> Exploring the creative process together.<\/p>\n<blockquote><p><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/054-vision-gratitude-big-ideas\/\" target=\"_blank\">\u201cIf you\u2019re touching one person\u2019s life &#8211; you\u2019re making a difference\u201d &#8211; Steve Palfreyman<\/a><\/a><\/p><\/blockquote>\n<p><strong>Virtual summits<\/strong><\/p>\n<p><span>[33:34]<\/span> What an online virtual summit is and what to expect.<\/p>\n<p><span>[35:40]<\/span> Learning more about his audience.<\/p>\n<p><span>[37:30]<\/span> Being a facilitator, positing yourself as an expert.<\/p>\n<p><span>[41:00]<\/span> What Steve has learned from creating his summit.<\/p>\n<p><span>[43:38]<\/span> Steve talks about some of the challenges and building momentum.<\/p>\n<blockquote><p><a href=\"http:\/\/ctt.ec\/fmaU8\" target=\"_blank\">\u201cJust assume there is no outcome and get started anyway\u201d &#8211; Steve Palfreyman<\/a><\/a><\/p><\/blockquote>\n<p><strong>Inspiration<\/strong><\/p>\n<p><span>[45:30]<\/span> Which interviews have inspired Steve personally.<\/p>\n<p><span>[47:30]<\/span> Graham Cochrane from Music Recording Revolution.<\/p>\n<p><span>[48:19]<\/span> Ariel Hyatt on Crowdfunding.<\/p>\n<p><span>[49:00]<\/span> How, when and where to find Steve\u2019s virtual summit for musicians.<\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.musiclaunchsummit.com\/\" target=\"_blank\">Music Launch Summit<\/a><\/li>\n<li><a href=\"http:\/\/www.musiclaunchhub.com\/\" target=\"_blank\">Music Launch Hub (Facebook Group)<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/100-five-big-lessons-yestival-2015-reflections\/\" target=\"_blank\">ICP 100 My Five Biggest Lessons from 100 Podcast Episodes<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/077-steve-palfreyman\/\" target=\"_blank\">ICP 077 Steve Palfreyman on Music, Money and Marketing<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/015-ariel-hyatt\/\" target=\"_blank\">ICP 015 Ariel Hyatt on Social Media and Publicity in Music<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How Steve created an online virtual summit for musicians The importance of empathy as an artist How to learn from difficult times to move forward Why it\u2019s not always about the [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,4,39,87,32,81,35,6,2,66,82],"tags":[113,91,50,7,40,33,47,56,14,54,45],"class_list":{"0":"post-3564","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-inspirational-creatives","10":"category-marketing","11":"category-marketing-and-branding","12":"category-mindset","13":"category-mindset-and-motivation","14":"category-motivation","15":"category-podcast","16":"category-podcast-show-notes","17":"category-relationships","18":"category-relationships-and-communication","19":"tag-community","20":"tag-creativity","21":"tag-depression","22":"tag-entrepreneur","23":"tag-marketing","24":"tag-mindset","25":"tag-music","26":"tag-music-industry","27":"tag-passion","28":"tag-relationships","29":"tag-social-media"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3564","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=3564"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3564\/revisions"}],"predecessor-version":[{"id":3570,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/3564\/revisions\/3570"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=3564"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=3564"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=3564"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}