{"id":4009,"date":"2017-01-20T15:43:00","date_gmt":"2017-01-20T15:43:00","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=4009"},"modified":"2017-01-27T15:12:27","modified_gmt":"2017-01-27T15:12:27","slug":"189-laura-allen","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/189-laura-allen\/","title":{"rendered":"ICP 189 Creating A Great Pitch with The 15-Second Pitch Girl Laura Allen"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-4009\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-4009\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">0:48:53<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP189-laura-allen.mp3\">ICP 189 Creating A Great Pitch with The 15-Second Pitch Girl Laura Allen<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"\" 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New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP189-laura-allen.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How challenges become opportunities<\/li>\n<li>How Laura built her confidence pitching<\/li>\n<li>How to create an authentic pitch<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/Laura-Allen-The-Pitch-Girl-2017-640.jpg\" alt=\"Laura Allen smiling profile picture\" width=\"480\" height=\"640\" class=\"aligncenter size-full wp-image-4011\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/Laura-Allen-The-Pitch-Girl-2017-640.jpg 480w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/Laura-Allen-The-Pitch-Girl-2017-640-225x300.jpg 225w\" sizes=\"auto, (max-width: 480px) 100vw, 480px\" \/>\n<p>According to her website, <a href=\"http:\/\/thepitchgirl.com\" target=\"_blank\">thepitchgirl.com<\/a>, <a href=\"http:\/\/www.thepitchgirl.com\" target=\"_blank\">Laura Allen<\/a> allegedly once sent a three-foot tall steel pyramid to Star Wars director, George Lucas, yielding a $60m dollar deal for her client.<\/p>\n<p>Laura is someone who helps people to refine their pitch when it comes to offering their creative talents to others.<br \/>\n<!--more--><br \/>\nIn this insightful conversation, Laura reveals how her childhood shyness created adult confidence enabling her to help her clients win big: achieving the life and results they are after.<\/p>\n<p>Laura describes how 9\/11 changed her own perspective and that of those around her.<\/p>\n<p>You\u2019ll also hear how the challenges of working in the corporate world have helped her to gain the necessary skills to inspire, motivate and be of service to others.<\/p>\n<p>She also shares why learning to promote yourself now is more important than ever.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/7dsg4\" target=\"_blank\">\u201cYou need to learn how to promote yourself if you are going to be able to survive\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>The 15 second pitch girl<\/strong><\/p>\n<p><span>[00:50]<\/span> Introducing Laura Allen, the 15 second pitch girl.<\/p>\n<p><span>[01:38]<\/span> Laura shares her story and how she helps others.<\/p>\n<p><span>[03:33]<\/span> One of the hardest jobs Laura ever had.<\/p>\n<p><span>[05:00]<\/span> How Laura closed a $5.5million deal from a cold call.<\/p>\n<p><span>[07:20]<\/span> What was at the heart of that deal.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/B9C59\" target=\"_blank\">\u201cA good pitch today is better than the perfect pitch tomorrow\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<p><strong>Creating a great pitch<\/strong><\/p>\n<p><span>[08:08]<\/span> How to create a great pitch.<\/p>\n<p><span>[12:45]<\/span> The power of testing out different pitches.<\/p>\n<p><span>[14:49]<\/span> What asking for the sale can reveal.<\/p>\n<p><span>[16:54]<\/span> How Laura built her confidence pitching.<\/p>\n<p><span>[19:15]<\/span> How Laura selects her clients.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/50AU6\" target=\"_blank\">\u201cYou need to get comfortable asking for the sale\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<p><strong>How challenges become opportunities<\/strong><\/p>\n<p><span>[20:51]<\/span> What challenges Laura faced in the corporate world.<\/p>\n<p><span>[22:23]<\/span> Laura describes her lifestyle helping others today.<\/p>\n<p><span>[23:27]<\/span> A defining time for Laura.<\/p>\n<p><span>[26:00]<\/span> Laura describes one of her first customers.<\/p>\n<p><span>[27:00]<\/span> A turning point creating congruency in Laura\u2019s work.<\/p>\n<p><span>[28:36]<\/span> Laura shares stories highlighting the challenges with barter deals.<\/p>\n<blockquote><p>\u201cIf you\u2019re going to do a barter deal &#8211; treat it like a million dollar deal &#8211; be that clear about what you\u2019re offering and what you\u2019re going to get in return\u201d &#8211; Laura Allen<\/p><\/blockquote>\n<p><strong>Playing and pitching at a higher level<\/strong><\/p>\n<p><span>[30:36]<\/span> The value of hiring a professional.<\/p>\n<p><span>[32:19]<\/span> Laura reveals that she was shy at school.<\/p>\n<p><span>[34:30]<\/span> Being out of her comfort zone.<\/p>\n<p><span>[37:15]<\/span> Before and after 9\/11.<\/p>\n<p><span>[40:05]<\/span> What success means to Laura.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/6T6N0\" target=\"_blank\">\u201cI can&#8217;t imagine doing anything better than what I do\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<p><strong>Creating a comfortable place for promotion<\/strong><\/p>\n<p><span>[41:14]<\/span> What advice Laura would offer her younger self.<\/p>\n<p><span>[43:15]<\/span> Why it\u2019s so important to start promoting ourselves now.<\/p>\n<p><span>[44:26]<\/span> What inspired Laura recently.<\/p>\n<p><span>[45:11]<\/span> What Laura is grateful for today.<\/p>\n<p><span>[46:22]<\/span> What\u2019s next for Laura and where you can find her.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/N6c6a\" target=\"_blank\">\u201cYou have to have the courage of your convictions to ask for the sale otherwise you\u2019re just giving things away\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/@ThePitchGirl\" target=\"_blank\">Laura on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/www.thepitchgirl.com\" target=\"_blank\">Laura&#8217;s website ThePitchGirl.com<\/a><\/li>\n<\/ul>\n<h2><strong>Other quotes from this episode (click to tweet:)<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/ctt.ec\/IJ2GO\" target=\"_blank\">\u201cStart pitching now &#8211; confront that fear now\u201d<\/a><\/li>\n<li><a href=\"https:\/\/ctt.ec\/seXa9\" target=\"_blank\">\u201cThe minute I stopped giving it away &#8211; my business took off\u201d<\/a><\/li>\n<li><a href=\"https:\/\/ctt.ec\/Bbba6\" target=\"_blank\">\u201cPeople are always going to prioritise paid work\u201d<\/a><\/li>\n<li><a href=\"https:\/\/ctt.ec\/b23u2\" target=\"_blank\">\u201cSuccess is helping my clients to do what they want to do\u201d<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/187-ilyana-kadushin\/\" target=\"_blank\">Living Your Truth with Ilyana Kadushin<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/168-ask-anyone-for-anything-crowdfunding\/\" target=\"_blank\">How To Ask Anyone For Anything with Ariel Hyatt<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/129-claire-higgins\/\" target=\"_blank\">Gaining Confidence and the Courage To Create with Claire Higgins<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How challenges become opportunities How Laura built her confidence pitching How to create an authentic pitch According to her website, thepitchgirl.com, Laura Allen allegedly once sent a three-foot tall steel pyramid [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,39,87,32,6,2,148,66,82],"tags":[44,17,46,91,7,31,40,33,49,43,19,18],"class_list":{"0":"post-4009","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-marketing","10":"category-marketing-and-branding","11":"category-mindset","12":"category-podcast","13":"category-podcast-show-notes","14":"category-public-speaking","15":"category-relationships","16":"category-relationships-and-communication","17":"tag-business","18":"tag-childhood","19":"tag-confidence","20":"tag-creativity","21":"tag-entrepreneur","22":"tag-focus","23":"tag-marketing","24":"tag-mindset","25":"tag-planning","26":"tag-public-relations","27":"tag-storytelling","28":"tag-writing"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4009","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=4009"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4009\/revisions"}],"predecessor-version":[{"id":4053,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4009\/revisions\/4053"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=4009"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=4009"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=4009"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}