{"id":4021,"date":"2017-01-25T07:40:08","date_gmt":"2017-01-25T07:40:08","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=4021"},"modified":"2017-01-26T23:32:21","modified_gmt":"2017-01-26T23:32:21","slug":"190-how-to-create-clear-and-compelling-pitch-that-converts","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/190-how-to-create-clear-and-compelling-pitch-that-converts\/","title":{"rendered":"ICP 190 How To Create A Clear and Compelling Pitch That Converts (with Laura Allen)"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-4021\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-4021\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP190-how-to-create-a-great-pitch.mp3\">ICP 190 How To Create A Clear and Compelling Pitch That Converts (with Laura Allen)<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a 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href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP190-how-to-create-a-great-pitch.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP190-how-to-create-a-great-pitch.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><strong>(Less than 14 minutes)<\/strong><\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP190-how-to-create-a-great-pitch.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>How to create clear and compelling pitches to test out your ideas<\/li>\n<li>Why people make pitches unnecessarily over-complicated<\/li>\n<li>The 3 core components of a great pitch<\/li>\n<\/ul>\n<h2><strong>You&#8217;ll also learn:<\/strong><\/h2>\n<ul>\n<li>The 2 reasons most people buy anything<\/li>\n<li>Examples of great pitches that work<\/li>\n<div id=\"attachment_4030\" style=\"width: 650px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/ctt.ec\/B9C59\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-4030\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/ICP-190-Laura-Allen-Perfect-Pitch-640.png\" alt=\"Laura Allen quote a good pitch today is better than the perfect pitch tomorrow\" width=\"640\" height=\"640\" class=\"size-full wp-image-4030\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/ICP-190-Laura-Allen-Perfect-Pitch-640.png 640w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/ICP-190-Laura-Allen-Perfect-Pitch-640-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/01\/ICP-190-Laura-Allen-Perfect-Pitch-640-300x300.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/a><p id=\"caption-attachment-4030\" class=\"wp-caption-text\">(Click image to tweet quote)<\/p><\/div>\n<p><strong>Creating a clear and compelling pitch can be hard<\/strong><\/p>\n<p>But it needn&#8217;t be&#8230;<\/p>\n<p>In this short action episode, 15-second pitch girl, <a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/189-laura-allen\/\" target=\"_blank\">Laura Allen<\/a>, reveals what is at the core of creating a clear and compelling pitch.<br \/>\n<!--more--><br \/>\nUsing examples, Laura reveals pitches that work and also why many don\u2019t.<\/p>\n<p>Learn how to create a pitch that is both compelling and clear.<\/p>\n<p>And as a way to test out new ideas.<\/p>\n<p>Hear why you can benefit from creating lots of different types of pitches in specific niches too.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/IJ2GO\" target=\"_blank\">\u201cStart pitching now &#8211; confront that fear now\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[00:41]<\/span> Introducing this short action episode with Laura Allen.<\/p>\n<p><span>[01:26]<\/span> What is at the essence of creating a great pitch.<\/p>\n<p><span>[02:11]<\/span> What many people do wrong when creating a pitch.<\/p>\n<p><span>[05:40]<\/span> Laura offers more examples of great pitches and why they work.<\/p>\n<p><span>[07:07]<\/span> The two reasons people buy.<\/p>\n<p><span>[08:25]<\/span> How to create clarity, focus and a great pitch.<\/p>\n<p><span>[09:05]<\/span> Refining pitches to test out new ideas. <\/p>\n<p><span>[10:35]<\/span> Laura shares an example of when a pitch created business for her.<\/p>\n<p><span>[11:49]<\/span> Summarising this short action episode on creating clear and compelling pitches.<\/p>\n<blockquote><p><a href=\"https:\/\/ctt.ec\/f9u74\" target=\"_blank\">\u201cJust choose something and start pitching it &#8211; you\u2019re going to know soon enough if it\u2019s viable\u201d &#8211; Laura Allen<\/a><\/p><\/blockquote>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/@ThePitchGirl\" target=\"_blank\">Laura on Twitter<\/a><\/li>\n<li><a href=\"http:\/\/www.thepitchgirl.com\" target=\"_blank\">Laura&#8217;s website ThePitchGirl.com<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/189-laura-allen\/\" target=\"_blank\">Laura Allen (full interview &#8211; episode 189)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/186-how-to-invite-people-to-buy-your-creative-work\/\" target=\"_blank\">How To Invite People To Buy Your Creative Work with Michael Port<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/171-jeff-goldenberg\/\" target=\"_blank\">Creative Digital Marketing with Jeff Goldenberg<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen (Less than 14 minutes) Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: How to create clear and compelling pitches to test out your ideas Why people make pitches unnecessarily over-complicated The 3 core components of a great pitch You&#8217;ll [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11,55,8,38,39,87,32,81,35,6,2,23,131,148,82,80],"tags":[92,36,44,16,46,91,31,22,40,33,45],"class_list":{"0":"post-4021","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-action","7":"category-arts-and-entertainment","8":"category-creativity","9":"category-entrepreneurs","10":"category-marketing","11":"category-marketing-and-branding","12":"category-mindset","13":"category-mindset-and-motivation","14":"category-motivation","15":"category-podcast","16":"category-podcast-show-notes","17":"category-productivity","18":"category-prosperity","19":"category-public-speaking","20":"category-relationships-and-communication","21":"category-simplicity-and-minimalism","22":"tag-action","23":"tag-blogging","24":"tag-business","25":"tag-career","26":"tag-confidence","27":"tag-creativity","28":"tag-focus","29":"tag-great-work","30":"tag-marketing","31":"tag-mindset","32":"tag-social-media"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4021","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=4021"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4021\/revisions"}],"predecessor-version":[{"id":4045,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4021\/revisions\/4045"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=4021"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=4021"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=4021"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}