{"id":4347,"date":"2017-12-13T23:56:46","date_gmt":"2017-12-13T23:56:46","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=4347"},"modified":"2017-12-14T20:21:03","modified_gmt":"2017-12-14T20:21:03","slug":"219-are-you-a-marketing-magpie","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/219-are-you-a-marketing-magpie\/","title":{"rendered":"ICP 219 &#8211; 30 Days of Daily Inspiration &#8211; Day 19 &#8211; Are You A Marketing Magpie?"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-4347\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-4347\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">00:07:38<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP_219_-_Day_19_-_Are_You_A_Marketing_Magpie.mp3\">ICP 219 &#8211; 30 Days of Daily Inspiration &#8211; Day 19 &#8211; Are You A Marketing Magpie?<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"\" href=\"#\">Share<\/a>\n\t\t\t\t<div class=\"webui-popover-content share-buttons\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.inspirationalcreatives.com\/podcast\/219-are-you-a-marketing-magpie\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=ICP+219+%E2%80%93+30+Days+of+Daily+Inspiration+%E2%80%93+Day+19+%E2%80%93+Are+You+A+Marketing+Magpie%3F -&url=https:\/\/www.inspirationalcreatives.com\/podcast\/219-are-you-a-marketing-magpie\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"\" href=\"http:\/\/getpodcast.reviews\/id\/946035760\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP_219_-_Day_19_-_Are_You_A_Marketing_Magpie.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP_219_-_Day_19_-_Are_You_A_Marketing_Magpie.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP_219_-_Day_19_-_Are_You_A_Marketing_Magpie.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>What is a marketing magpie<\/li>\n<li>What is at the essence of compelling pitch<\/li>\n<li>How to get clear on your marketing<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/12\/ICP-219-Day-19-Are-You-A-Marketing-Magpie-640px.png\" alt=\"Inspirational Creatives 30 Days of Daily Inspiration Day 19 Are You A Marketing Magpie\" width=\"640\" height=\"640\" class=\"aligncenter size-full wp-image-4358\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/12\/ICP-219-Day-19-Are-You-A-Marketing-Magpie-640px.png 640w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/12\/ICP-219-Day-19-Are-You-A-Marketing-Magpie-640px-150x150.png 150w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2017\/12\/ICP-219-Day-19-Are-You-A-Marketing-Magpie-640px-300x300.png 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n<p><strong>Creative people can be easily distracted.<\/p>\n<p>And marketing magpies are those distracted by the tactics of others.<\/strong><\/p>\n<p>Aimless, and with out a clear strategy, marketing magpies, flit between multiple approaches and achieve little, or no, results with their efforts.<\/p>\n<p>Hear how easy it is to get unclear when promoting your work (and what to do about it) and why less is more with marketing.<br \/>\n<!--more--><br \/>\nHear the wisdom of marketing expert, <a href=\"https:\/\/www.kimarnold.co.uk\/\">Kim Arnold<\/a>, and 15-second pitch girl, <a href=\"https:\/\/www.thepitchgirl.com\/\" rel=\"noopener\" target=\"_blank\">Laura Allen<\/a>, from episode <a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/189-laura-allen\/\" rel=\"noopener\" target=\"_blank\">189<\/a>.<\/p>\n<p>Are you a marketing magpie?<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP_219_-_Day_19_-_Are_You_A_Marketing_Magpie.mp3\" rel=\"noopener\" target=\"_blank\">Listen to find out.<\/a><\/p>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><span>[00:42]<\/span> Introducing this episode: day 19 of 30 days of daily inspiration.<\/p>\n<p><span>[01:07]<\/span> Doing your marketing differently.<\/p>\n<p><span>[01:30]<\/span> What is a marketing magpie.<\/p>\n<p><span>[02:38]<\/span> The importance of having clear marketing and strategy.<\/p>\n<p><span>[02:55]<\/span> Laura Allen from episode <\/p>\n<p><span>[03:05]<\/span> What is at the essence of a great pitch.<\/p>\n<p><span>[03:40]<\/span> Why people get unclear with their marketing (and what to do about it)<\/p>\n<p><span>[04:29]<\/span> Laura shares two examples of very compelling pitches.<\/p>\n<p><span>[05:50]<\/span> Less is more with marketing.<\/p>\n<h2><strong>Experts mentioned in this episode:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.kimarnold.co.uk\/\" rel=\"noopener\" target=\"_blank\">Kim Arnold<\/a><\/li>\n<li><a href=\"https:\/\/www.thepitchgirl.com\/\" rel=\"noopener\" target=\"_blank\">Laura Allen<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/189-laura-allen\/\" rel=\"noopener\" target=\"_blank\">ICP 189 Creating A Great Pitch with The 15-Second Pitch Girl Laura Allen<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/190-how-to-create-clear-and-compelling-pitch-that-converts\/\" rel=\"noopener\" target=\"_blank\">ICP 190 How To Create A Clear and Compelling Pitch That Converts (with Laura Allen)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/218-day-18-what-makes-you-different\/\" rel=\"noopener\" target=\"_blank\">ICP 218 \u2013 30 Days of Daily Inspiration \u2013 Day 18 \u2013 What Makes You Different?<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>What&#8217;s inspired you recently? <a title=\"Drop me a line\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/contact\/\">Let me know!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: What is a marketing magpie What is at the essence of compelling pitch How to get clear on your marketing Creative people can be easily distracted. And marketing magpies are those [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[152,39,87,32,81,35,23,82],"tags":[41,158,99,31,40,33,53,43,15],"class_list":{"0":"post-4347","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-30-days-of-daily-inspiration","7":"category-marketing","8":"category-marketing-and-branding","9":"category-mindset","10":"category-mindset-and-motivation","11":"category-motivation","12":"category-productivity","13":"category-relationships-and-communication","14":"tag-branding","15":"tag-clarity","16":"tag-communication","17":"tag-focus","18":"tag-marketing","19":"tag-mindset","20":"tag-motivation","21":"tag-public-relations","22":"tag-purpose"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4347","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=4347"}],"version-history":[{"count":2,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4347\/revisions"}],"predecessor-version":[{"id":4363,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4347\/revisions\/4363"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=4347"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=4347"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=4347"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}