{"id":4489,"date":"2018-02-02T20:00:04","date_gmt":"2018-02-02T20:00:04","guid":{"rendered":"http:\/\/www.inspirationalcreatives.com\/podcast\/?p=4489"},"modified":"2018-02-02T20:00:04","modified_gmt":"2018-02-02T20:00:04","slug":"235-brianna-wettlaufer","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/235-brianna-wettlaufer\/","title":{"rendered":"ICP 235 Creating Sustainable Careers For Artists with Stocky United\u2019s Brianna Wettlaufer"},"content":{"rendered":"<h2><strong>Listen<\/strong><\/h2>\n<div class=\"player_container player-4489\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-4489\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent 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via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div>\n            <div class=\"spp-powered-by\" style=\"font-size:12px; \"><center>Powered by the <a target=\"_blank\" href=\"https:\/\/simplepodcastpress.com\/?ref=\">Simple Podcast Press<\/a> Player<\/center><\/div>\n            <\/div>\n<\/p>\n<p><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP235-brianna-wettlaufer.mp3\">Right Click Here To Download This Episode Now<\/a><\/p>\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n<h2><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n<ul>\n<li>Achieving a sustainable career as an artist<\/li>\n<li>How having focus will help you realise your creative dreams<\/li>\n<li>Marketing yourself as an artist<\/li>\n<li>Managing communications in a large community<\/li>\n<\/ul>\n<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/brianna-wettlaufer-640px.jpeg\" alt=\"Stocksy United Brianna Wettlaufer wearing glasses sat on stairs\" width=\"640\" height=\"261\" class=\"alignnone size-full wp-image-4488\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/brianna-wettlaufer-640px.jpeg 640w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/brianna-wettlaufer-640px-300x122.jpeg 300w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/>\n<p><strong>Brianna Wettlaufer<\/strong> is CEO and co-founder of <a href=\"https:\/\/www.stocksy.com\/\" rel=\"noopener\" target=\"_blank\">Stocksy United<\/a>, <\/p>\n<p>Stocksy United is an online artist-owned co-op that specialises in high-end curated stock photography.<\/p>\n<p>They do creative business with a difference&#8230;<\/p>\n<p>By creating sustainable employment opportunities for artists.<br \/>\n<!--more--><\/p>\n<p>In this chat, recorded in March 2017, Brianna shares her view on recent trends in the creative, and stock, industries.<\/p>\n<p>As an executive in the stock industry for over 10 years, she has mentored start-ups in Canada, Korea, Japan, and the US.<\/p>\n<p>Her focus and passion is community, creativity and leading companies forward in photography, art, and music. <\/p>\n<p>In 2012 she co-founded Stocksy.<\/p>\n<p>In today\u2019s episode you\u2019ll hear why Stocksy is capped at 1000 members.<\/p>\n<p>And the challenges of finding the right creative people to work with.<\/p>\n<p>Hear how Brianna manages to maintain a balance between her responsibilities and her business community.<\/p>\n<p>And why she believes community is important in creative business today.<\/p>\n<h2><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n<p><strong>Growing up with simplicity, science and creativity<\/strong><\/p>\n<p><span>[01:20]<\/span> Introducing Brianna Wettl\u00e4ufer.<\/p>\n<p><span>[02:08]<\/span> Brianna shares how she shows up in the world today as a creative.<\/p>\n<p><span>[03:23]<\/span> Growing up amongst creatives. Graphic design. Nerdiness.<\/p>\n<p><span>[04:30]<\/span> Becoming pragmatic.<\/p>\n<p><strong>Photographic beginnings<\/strong><\/p>\n<p><span>[05:15]<\/span> Collecting magazines.<\/p>\n<p><span>[06:27]<\/span> Discovering stock photography. <\/p>\n<p><span>[07:25]<\/span> Working for iStock.<\/p>\n<p><span>[08:17]<\/span> Growing the team.<\/p>\n<p><strong>Having a clear vision<\/strong><\/p>\n<p><span>[10:35]<\/span> What integrity means to Brianna.<\/p>\n<p><span>[11:30]<\/span> Losing your ego.<\/p>\n<p><span>[12:27]<\/span> Why Stocksy exists.<\/p>\n<p><strong>Making a living as an artist<\/strong><\/p>\n<p><span>[13:36]<\/span> Achieving a sustainable career as an artist.<\/p>\n<p><span>[15:00]<\/span> Marketing yourself as an artist.<\/p>\n<p><span>[16:20]<\/span> How co-op models support artists.<\/p>\n<p><span>[17:30]<\/span> Comparing the co-op of today vs. yesterday.<\/p>\n<p><strong>Shifting the power<\/strong><\/p>\n<p><span>[19:00]<\/span> What Stocksy do differently.<\/p>\n<p><span>[20:25]<\/span> What Stocksy doesn\u2019t want to do.<\/p>\n<p><span>[21:15]<\/span> Communicating as a large community.<\/p>\n<p><span>[22:30]<\/span> Brianna shares her view on recent bigger trends.<\/p>\n<p><strong>Nurturing talent<\/strong><\/p>\n<p><span>[25:00]<\/span> Why Stocksy has a membership cap.<\/p>\n<p><span>[27:25]<\/span> How Brianna and her team has more focussed conversations.<\/p>\n<p><span>[28:20]<\/span> Managing churn and turnover within the community.<\/p>\n<p><span>[29:30]<\/span> Nurturing talent.<\/p>\n<p><span>[30:27]<\/span> Mentoring and conversations.<\/p>\n<p><strong>Sophisticated thinking<\/strong><\/p>\n<p><span>[31:44]<\/span> How Brianna\u2019s role has evolved.<\/p>\n<p><span>[32:45]<\/span> Democracy and dynamic hierarchies.<\/p>\n<p><span>[34:21]<\/span> How Brianna maintains balance in her role.<\/p>\n<p><span>[36:20]<\/span> How Stocksy decides who manages what.<\/p>\n<p><strong>Passion driven<\/strong><\/p>\n<p><span>[39:00]<\/span> The power of strong opinions and challenging each other.<\/p>\n<p><span>[39:40]<\/span> The power of passion.<\/p>\n<p><span>[40:55]<\/span> Finding the right people.<\/p>\n<p><span>[42:50]<\/span> What type of people Stocksy look for.<\/p>\n<p><strong>21st century creative success<\/strong><\/p>\n<p><span>[45:20]<\/span> What success looks like for Stocksy.<\/p>\n<p><span>[46:00]<\/span> What\u2019s inspired Brianna recently.<\/p>\n<p><span>[47:05]<\/span> Why The Netherlands is impressing Brianna.<\/p>\n<p><span>[48:08]<\/span> What Brianna is grateful for today.<\/p>\n<p><span>[49:40]<\/span> Where to learn more about Stocksy.com<\/p>\n<h2><strong>Links and Resources:<\/strong><\/h2>\n<ul>\n<li><a href=\"https:\/\/www.stocksy.com\/\" rel=\"noopener\" target=\"_blank\">Stocksy United<\/a><\/li>\n<li><a href=\"https:\/\/www.facebook.com\/stocksyunited\" rel=\"noopener\" target=\"_blank\">Stocksy United on Facebook<\/a><\/li>\n<li><a href=\"https:\/\/www.instagram.com\/stocksyunited\/\" rel=\"noopener\" target=\"_blank\">Stocksy United on Instagram<\/a><\/li>\n<\/ul>\n<h2><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n<ul>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/234-how-to-prepare-for-opportunity\/\" rel=\"noopener\" target=\"_blank\">ICP 234 How To Prepare For When Opportunity Strikes (with Shawnee Kilgore)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/231-natalia-komis\/\" rel=\"noopener\" target=\"_blank\">ICP 231 Activating Your Creative Truth (with Natalia Komis)<\/a><\/li>\n<li><a href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/166-three-ways-to-grow-your-creative-business\/\" rel=\"noopener\" target=\"_blank\">ICP 166 Three Ways To Scale Your Creative Business (with Kelly Roach)<\/a><\/li>\n<\/ul>\n<h2><strong>Thanks for listening<\/strong><\/h2>\n<p>If you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<\/p>\n<p>Enjoy the show!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Listen Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: Achieving a sustainable career as an artist How having focus will help you realise your creative dreams Marketing yourself as an artist Managing communications in a large community Brianna Wettlaufer is [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[55,8,38,4,39,87,32,81,35,134,6,2,66,82],"tags":[],"class_list":{"0":"post-4489","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-arts-and-entertainment","7":"category-creativity","8":"category-entrepreneurs","9":"category-inspirational-creatives","10":"category-marketing","11":"category-marketing-and-branding","12":"category-mindset","13":"category-mindset-and-motivation","14":"category-motivation","15":"category-photography","16":"category-podcast","17":"category-podcast-show-notes","18":"category-relationships","19":"category-relationships-and-communication"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4489","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=4489"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4489\/revisions"}],"predecessor-version":[{"id":4493,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4489\/revisions\/4493"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=4489"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=4489"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=4489"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}