{"id":4883,"date":"2018-12-21T08:47:25","date_gmt":"2018-12-21T08:47:25","guid":{"rendered":"https:\/\/www.inspirationalcreatives.com\/podcast\/?p=4883"},"modified":"2019-03-27T20:08:27","modified_gmt":"2019-03-27T20:08:27","slug":"267-ben-jeffries","status":"publish","type":"post","link":"https:\/\/www.inspirationalcreatives.com\/podcast\/267-ben-jeffries\/","title":{"rendered":"ICP 267 How Ben Jeffries Takes Brands To The Next Level with Influencer Marketing"},"content":{"rendered":"\n<div class=\"player_container player-4883\" ><div class=\"spp_player_textabove\"><b>Listen  <\/b><\/div><div id=\"sm2-4883\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3\">ICP 267 How Ben Jeffries Takes Brands To The Next Level with Influencer Marketing<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3\">Right Click Here To Download This Episode Now<\/a>\n\n\n\n<p><em>Scroll down for detailed episode notes and quick access timings<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>In this episode you&#8217;ll learn:<\/strong><\/h2>\n\n\n\n<ul>\n\t<li>What influencer marketing is<\/li>\n\t<li>The 4 different types of influencer<\/li>\n\t<li>What life is like as a young CEO<\/li>\n<li>Why it\u2019s important to be yourself on social media<\/li>\n<li>How and where you can connect with Ben and Influencer<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"720\" height=\"689\" src=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/11\/Ben-Jeffries-720px.png\" alt=\"Ben Jeffries headshot profile picture\" class=\"wp-image-4798\" srcset=\"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/11\/Ben-Jeffries-720px.png 720w, https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/11\/Ben-Jeffries-720px-300x287.png 300w\" sizes=\"auto, (max-width: 720px) 100vw, 720px\" \/><\/figure>\n\n\n\n<p><a href=\"http:\/\/www.benwjeffries.com\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ben Jeffries (opens in a new tab)\">Ben Jeffries<\/a> created his first business at the age of 15 and is now a CEO at the age of 22.<\/p>\n\n\n\n<p>Partnering up with YouTube sensation <strong>Casper Lee<\/strong>, as a co-founder, in 2017, Ben was labelled as one of the young entrepreneurs to watch by both <a rel=\"noreferrer noopener\" aria-label=\"Alphr (opens in a new tab)\" href=\"https:\/\/www.alphr.com\/\" target=\"_blank\">Alphr<\/a> and <a href=\"https:\/\/startups.co.uk\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Startups.co.uk (opens in a new tab)\">Startups.co.uk<\/a> having created <a rel=\"noreferrer noopener\" label=\"Influencer.com (opens in a new tab)\" href=\"https:\/\/www.influencer.uk\" target=\"_blank\">Influencer.com<\/a>.<\/p>\n\n\n\n<p>Quoted as \u2018<em>The SOHO house of influencer platforms<\/em>&#8216;, you\u2019ll hear why Ben\u2019s team are partnering with large brands, such as <a href=\"https:\/\/www.prettylittlething.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Pretty Little Thing (opens in a new tab)\">Pretty Little Thing<\/a>, to use male influencers to promote a female brands.<\/p>\n\n\n\n<p>Hear what makes an influencer, how Ben\u2019s team match brands with influencers,<\/p>\n\n\n\n<p>And the challenges around influencer fraud\u2026<\/p>\n\n\n\n<!--more-->\n\n\n\n<div class=\"player_container player-4883\" ><div class=\"spp_player_textabove\"><b>Listen  <\/b><\/div><div id=\"sm2-4883\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3\">ICP 267 How Ben Jeffries Takes Brands To The Next Level with Influencer Marketing<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Items mentioned in this episode (quick access):<\/strong><\/h2>\n\n\n\n<p><span>[00:56]<\/span> Introducing Ben Jeffries, CEO of Influencer.com.<\/p>\n\n\n\n<p><span>[01:50]<\/span> Ben describes how Influencer.com serves brands.<\/p>\n\n\n\n<p><span>[02:32]<\/span> What it\u2019s like to be a CEO at the age of 22.<\/p>\n\n\n\n<p><span>[03:35]<\/span> Ben reveals his personal and professional challenges.<\/p>\n\n\n\n<p><span>[06:22]<\/span> What Ben has to deal with on a day-to-day basis.<\/p>\n\n\n\n<p><strong>Influencer marketing<\/strong><\/p>\n\n\n\n<p><span>[07:53]<\/span> What is an influencer?&nbsp;<\/p>\n\n\n\n<p><span>[08:20]<\/span> The 4 different types of influencer.<\/p>\n\n\n\n<p><span>[09:40]<\/span> What is influencer marketing.<\/p>\n\n\n\n<p><span>[10:43]<\/span> The large brands Influencer works with.<\/p>\n\n\n\n<p><span>[11:28]<\/span> When Ben got the idea for Influencer.<\/p>\n\n\n\n<p><strong>Growing Influencer.com<\/strong><\/p>\n\n\n\n<p><span>[12:14]<\/span> Chelsea football reserve team influencers.<\/p>\n\n\n\n<p><span>[13:49]<\/span> Global social media star, Casper Lee.<\/p>\n\n\n\n<p><span>[15:08]<\/span> A Tinder success story.<\/p>\n\n\n\n<p><span>[16:10]<\/span> Ben shares Casper\u2019s successful behaviours.<\/p>\n\n\n\n<p><span>[17:25]<\/span> How Casper has contributed to Influencer\u2019s business success.<\/p>\n\n\n\n<p><strong>Word of mouth redefined<\/strong><\/p>\n\n\n\n<p><span>[18:00]<\/span> What Ben means by \u2018word of mouth redefined\u2019.<\/p>\n\n\n\n<p><span>[19:12]<\/span> Some of the biggest mistakes people are making with social media today.<\/p>\n\n\n\n<p><span>[21:08]<\/span> The importance of being authentic on social media.<\/p>\n\n\n\n<p><span>[22:20]<\/span> The dark side of social media, data and technology.<\/p>\n\n\n\n<p><span>[23:00]<\/span> Young Minds charity.<\/p>\n\n\n\n<p><strong>Building a bright future and fighting influencer fraud<\/strong><\/p>\n\n\n\n<p><span>[24:40]<\/span> Influencer fraud.<\/p>\n\n\n\n<p><span>[25:35]<\/span> The Influencer.com AI tool to detect fraudulent likes, followers and influencers.<\/p>\n\n\n\n<p><span>[26:29]<\/span> Instagram and Facebook culling fake followers and bots.<\/p>\n\n\n\n<p><span>[28:38]<\/span> What Ben is excited about now.<\/p>\n\n\n\n<p><span>[30:08]<\/span> Ben\u2019s most exciting campaign so far.<\/p>\n\n\n\n<p><strong>Big surprises<\/strong><\/p>\n\n\n\n<p><span>[31:00]<\/span> Using male influencers to promote a female brand.<\/p>\n\n\n\n<p><span>[31:36]<\/span> What\u2019s surprised Ben about his work at Influencer.<\/p>\n\n\n\n<p><span>[33:00]<\/span> Ben describes how they match brands with influencers.<\/p>\n\n\n\n<p><span>[35:41]<\/span> Ben\u2019s proudest achievement so far (is not his own.)<\/p>\n\n\n\n<p><span>[36:39]<\/span> What Ben and his team look for when recruiting for Influencer.<\/p>\n\n\n\n<p><strong>Inspiration, connection and wisdom<\/strong><\/p>\n\n\n\n<p><span>[37:48]<\/span> Ben\u2019s advice to anyone, from all that he has learnt so far.<\/p>\n\n\n\n<p><span>[38:45]<\/span> What has inspired Ben recently.<\/p>\n\n\n\n<p><span>[39:35]<\/span> Gary Vee.<\/p>\n\n\n\n<p><span>[40:00]<\/span> What Ben is grateful for.<\/p>\n\n\n\n<p><span>[41:12]<\/span> What\u2019s next for Ben and Influencer.<\/p>\n\n\n\n<p><span>[41:52]<\/span> How and where you can personally connect with Ben.<\/p>\n\n\n<div class=\"player_container player-4883\" ><div class=\"spp_player_textabove\"><b>  <\/b><\/div><div id=\"sm2-4883\" class=\"playercontent sm2-bar-ui compact flat full-width full-width-player\"><div class=\"bd sm2-main-controls\">\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"background: transparent url(https:\/\/www.inspirationalcreatives.com\/podcast\/wp-content\/uploads\/2018\/02\/podcast_channel_artwork-150x150.png) repeat scroll 0% 0% \/ cover ;\">\n\t\t\t\t\t\t\t\t\t\t<div id=\"spp-player-background\"> <\/div>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#play\" class=\"sm2-inline-button play-pause\"><\/a>\n\t\t\t\t\t\t\t\t\t\t<div class=\"loader\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"eq\">\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-1\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-2\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-3\"><\/span>\n\t\t\t\t\t\t\t\t\t\t\t<span class=\"bar bar-4\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div><div class=\"sm2-inline-element sm2-inline-status progressbar\">\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch0\" style=\"display:none;\">0.75x<\/div>\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch1\">1x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch2\" style=\"display:none;\">1.25x<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch3\" style=\"display:none;\">1.5x<\/div>\n\t\t\t\t\t\t\t\t\t\t<div class=\"playerpitch4\" style=\"display:none;\">2x<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-button-bd\" style=\"\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"secrewind\"><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-target\"><\/div>\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bd\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-track\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar1\" style=\"display:none;\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-bar\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-progress-ball\"><div class=\"icon-overlay\"><\/div><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-row timestamp\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"sm2-inline-time timestamp\">0:00<\/div><div class=\"sm2-inline-duration timestamp\">...<\/div><\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"sm2-inline-element sm2-button-element sm2-volume\" style=\"0\">\n\t\t\t\t\t\t\t\t\t   <div class=\"sm2-button-bd\">\n\t\t\t\t\t\t\t\t\t\t<span class=\"sm2-inline-button sm2-volume-control volume-shade\"><\/span>\n\t\t\t\t\t\t\t\t\t\t<a href=\"#volume\" class=\"sm2-inline-button sm2-volume-control\" style=\"\"><\/a>\n\t\t\t\t\t\t\t\t\t   <\/div>\n\t\t\t\t\t\t\t\t  <\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"bd sm2-playlist-drawer sm2-element\">\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t<div class=\"sm2-playlist-wrapper\">\n\t\t\t\t\t\t\t\t\t<ul class=\"sm2-playlist-bd\"><li><a href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3\">ICP 267 How Ben Jeffries Takes Brands To The Next Level with Influencer Marketing<\/a><\/li><\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"sppbuttons\" style=\"\"><a class=\"button-itunes\" target=\"_blank\" style=\"\" href=\"https:\/\/itunes.apple.com\/gb\/podcast\/inspirational-creatives-podcast\/id946035760?ls=1\">Apple Podcasts<\/a><a class=\"button-g-play\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.google.com\/podcasts?feed=aHR0cDovL3d3dy5pbnNwaXJhdGlvbmFsY3JlYXRpdmVzLmNvbS9wb2RjYXN0L2ZlZWQvcG9kY2FzdA==\">Google Podcasts<\/a><a class=\"button-embed\" rel=\"modal:open\"  id=\"button-embed\" style=\"display:none !important;\" href=\"#ex1\">Player Embed<\/a><a class=\"button-share\" style=\"\" href=\"#\">Share<\/a>\n\t\t\t\t<div class=\"webui-popover-content share-buttons\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.inspirationalcreatives.com\/podcast\/267-ben-jeffries\/\" title=\"Share on Facebook\" target=\"_blank\" class=\"facebook\"><i class=\"fa fa-facebook\"><\/i><\/a>\n\t\t\t\t\t\t<a href=\"https:\/\/twitter.com\/share?text=ICP+267+How+Ben+Jeffries+Takes+Brands+To+The+Next+Level+with+Influencer+Marketing -&url=https:\/\/www.inspirationalcreatives.com\/podcast\/267-ben-jeffries\/\" title=\"Share on Twitter\" target=\"_blank\" class=\"twitter\"><i class=\"fa fa-twitter\"><\/i><\/a>\n\t\t\t\t<\/div><a class=\"button-sppreview\" target=\"_blank\" style=\"\" href=\"http:\/\/getpodcast.reviews\/id\/946035760\">Leave a Review<\/a><a class=\"button-spplisten\" style=\"display:none !important;\" href=\"javascript:window.open('http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3','','width=500,height=250')\">Listen in a New Window<\/a><a class=\"button-download\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/traffic.libsyn.com\/inspirationalcreatives\/ICP267-ben-jeffries.mp3\">Download<\/a><a class=\"button-soundcloud\" target=\"_blank\" style=\"display:none !important;\" href=\"\">SoundCloud<\/a><a class=\"button-stitcher\" target=\"_blank\" style=\"display:none !important;\" href=\"https:\/\/www.stitcher.com\/podcast\/inspirational-creatives\">Stitcher<\/a><a class=\"button-sppandroid\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/subscribeonandroid.com\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe on Android<\/a><a class=\"button-spprss\" target=\"_blank\" style=\"display:none !important;\" href=\"http:\/\/www.inspirationalcreatives.com\/podcast\/feed\/podcast\">Subscribe via RSS<\/a><a class=\"button-spotify\" target=\"_blank\" style=\"\" href=\"https:\/\/open.spotify.com\/show\/5TkPuSyXjgvvaHoBfyLPGc\">Spotify<\/a><a class=\"spp-button-custom1\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom2\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom3\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom4\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom5\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><a class=\"spp-button-custom6\" target=\"_blank\" style=\"display:none !important;\" href=\"\"><\/a><\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Links and Resources:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"Influencer.com (opens in a new tab)\" href=\"http:\/\/Influencer.com\" target=\"_blank\">Influencer.com<\/a><\/li><li><a href=\"http:\/\/benwjeffries.com\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Ben Jeffries (website) (opens in a new tab)\">Ben Jeffries (website)<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Ben on LinkedIn (opens in a new tab)\" href=\"https:\/\/www.linkedin.com\/in\/benjeffriess\/\" target=\"_blank\">Ben on LinkedIn<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Ben on Instagram (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/benwjeffries\/\" target=\"_blank\">Ben on Instagram<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Influencer on Instagram (opens in a new tab)\" href=\"https:\/\/www.instagram.com\/influencer\/\" target=\"_blank\">Influencer on Instagram<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"Young Minds charity (opens in a new tab)\" href=\"https:\/\/youngminds.org.uk\/\" target=\"_blank\">Young Minds charity<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quotes from this episode (click to tweet:):<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/TB8j2\" target=\"_blank\">\u201cThis is about taking social media seriously\u201d<\/a><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/96tev\" target=\"_blank\">\u201cPeople will buy into you for who you actually are\u201d<\/a><br><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/f0jt6\" target=\"_blank\">\u201cSocial media helps&#8230; people to have a voice&#8221;<\/a><br><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/tNc15\" target=\"_blank\">\u201cWe\u2019re all a team of creatives\u2026we\u2019re backed by creatives\u201d<\/a><br><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/bt03P\" target=\"_blank\">\u201cBe true to yourself\u201d<\/a><br><\/li><li><a rel=\"noreferrer noopener\" href=\"https:\/\/ctt.ec\/Ttzoa\" target=\"_blank\">\u201cNo one wants to see anyone fail&#8230;reach out to people\u201d<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Longer quotes from this episode (click to tweet:):<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"\u201cI would never ever see them as failures\u2026I would always see them as stepping stones to further your success\u201d (opens in a new tab)\" href=\"https:\/\/ctt.ec\/j9nAk\" target=\"_blank\">\u201cI would never ever see them as failures\u2026I would always see them as stepping stones to further your success\u201d<\/a><br><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"\u201cIt\u2019s about using those opportunities to motivate yourself and just never giving up\u201d (opens in a new tab)\" href=\"https:\/\/ctt.ec\/6P_TB\" target=\"_blank\">\u201cIt\u2019s about using those opportunities to motivate yourself and just never giving up\u201d<\/a><br><\/li><li><a href=\"https:\/\/ctt.ec\/xPC2c\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"\u201cOur phones are our\u2026tools to communicate\u2026this is where the future is\u201d (opens in a new tab)\">\u201cOur phones are our\u2026tools to communicate\u2026this is where the future is\u201d<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>If you enjoyed this podcast, you&#8217;ll also like:<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li><a rel=\"noreferrer noopener\" aria-label=\"ICP 249 New Ways To Tell Your Brand Story with Ulli Appelbaum (opens in a new tab)\" href=\"https:\/\/www.inspirationalcreatives.com\/podcast\/249-ulli-appelbaum\/\" target=\"_blank\">ICP 249 New Ways To Tell Your Brand Story with Ulli Appelbaum<\/a><\/li><li><a rel=\"noreferrer noopener\" aria-label=\"ICP 154 Four Little-Known Secrets To Creating A Successful Online Brand (opens in a new tab)\" href=\"https:\/\/www.inspirationalcreatives.com\/podcast\/154-four-secrets-successful-online-brand\/\" target=\"_blank\">ICP 154 Four Little-Known Secrets To Creating A Successful Online Brand<\/a><\/li><li><a href=\"https:\/\/www.inspirationalcreatives.com\/podcast\/074-two-personal-branding-tips\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"ICP 074 Two Personal Branding Tips Every Creative Entrepreneur Should Know (with Phil Pallen) (opens in a new tab)\">ICP 074 Two Personal Branding Tips Every Creative Entrepreneur Should Know (with Phil Pallen)<\/a><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Thanks for listening<\/strong><\/h2>\n\n\n\nIf you enjoyed the show, please share your honest review with others on iTunes by clicking <a href=\"http:\/\/www.inspirationalcreatives.com\/itunes\" target=\"_blank\" rel=\"noopener noreferrer\">here<\/a> and rating the show. It will help folks to figure out if this show is for them.<p><\/p>\n\n\n\n<p>Enjoy the show!<\/p>\n\n\n\n&nbsp;\n","protected":false},"excerpt":{"rendered":"<p>Right Click Here To Download This Episode Now Scroll down for detailed episode notes and quick access timings In this episode you&#8217;ll learn: What influencer marketing is The 4 different types of influencer What life is like as a young CEO Why it\u2019s important to be yourself on social media How and where you can [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38,4,39,87,6,66,82],"tags":[177,44,173,175,174,40,176,45,13],"class_list":{"0":"post-4883","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-entrepreneurs","7":"category-inspirational-creatives","8":"category-marketing","9":"category-marketing-and-branding","10":"category-podcast","11":"category-relationships","12":"category-relationships-and-communication","13":"tag-brands","14":"tag-business","15":"tag-ceo","16":"tag-fraud","17":"tag-influencer","18":"tag-marketing","19":"tag-smallbiz","20":"tag-social-media","21":"tag-startup"},"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/comments?post=4883"}],"version-history":[{"count":1,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4883\/revisions"}],"predecessor-version":[{"id":4910,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/posts\/4883\/revisions\/4910"}],"wp:attachment":[{"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/media?parent=4883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/categories?post=4883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.inspirationalcreatives.com\/podcast\/wp-json\/wp\/v2\/tags?post=4883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}