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In this episode you’ll learn about:
- Scott’s proudest moments in business
- How UnMarketing got started
- The one big mistake Scott made when he launched his first company
- What happened when Scott’s first training videos went viral
and…
- Why it’s important to earn the trust of your customers
- Why it takes time to build a platform as a creative entrepreneur
- The one indication that you might be an aspiring entrepreneur
- The one biggest email mistake creative entrepreneurs make
Scott Stratten is the President of UnMarketing.
In this interview, Scott reveals his personal philosophy and his life behind the scenes: working with his muse and the people he most admires in the industry.
Once a music industry marketer and national sales training manager, and now an author of 4 books, he ran his UnAgency for almost a decade before solely focusing on speaking at events for companies like PepsiCo, Adobe, Red Cross, Hard Rock Cafe and Cirque du Soleil.
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(About 6 minutes)
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In this episode you’ll learn:
- Ali’s 2 vital lessons to remaining relevant in your creative business
- How challenging your existing ideas and assumptions kickstarts innovation
- Why internal disruption could be your secret weapon in a competitive market
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Ali Clabburn is the founder of Liftshare.com, the most successful car-pooling service in the U.K.
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How to stay relevant in the 21st century
Listen
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In this episode you’ll learn:
- Why you should never worry about people stealing your ideas
- The 4 attributes that drive a creative entrepreneur
- The 2 vital attributes any successful business needs
- How research and testing will help you find your focus
- Why you must not give up on your dreams
Ali Clabburn is responsible for creating the largest and most successful car sharing service in the U.K.
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